Music
Get in the party, guys!
Music
Is it that time already?
First time in Alabama!
Music
What's going to be the next thing?
I don't know.
So I've been very bullish in Soze Robert on VR.
VR is completely occlusive.
So you just have this big thing on your head and you can't see anything else.
AR is like that with stuff overlaid.
So think about it like everyone's under this Pokemon Go.
There's a lot in Alaska.
No, but think of what that is, which is on this.
But now it's on your highs.
Music
Content has now replaced SEO.
The buzzword.
It's becoming ubiquitous to where everybody knows they need to be creating content.
So you've got half the market producing god-awful, terrible content.
And you've got half the market that actually puts some thought behind their content strategy.
But they don't even have the context behind it.
Then you've got the true breakaway companies that create a culture of content within the company.
Music
Until Twitter stops being an icon on every taco truck in the world...
Well, I don't believe it's going away.
What was the mistakes that Google Glass has made?
I mean, I know it's a long list.
Too early and they launched it badly and they had expectations that...
...magically even HoloLens are meeting, but they're just too big, right?
Yeah.
The only part that was anticipating people would be excited to see an email while they're jogging.
Is that going to be that?
No.
It's going to be Pokemon.
Music
So if we have Magic Leaf on in three years, they'll have it here in eight.
That's the same...although Pokemon showed that we can break all the rules of that.
That's true.
You can make a worldwide new thing in a day.
Music
Uber's the brand and takes all the profit from the car companies and puts it on the Uber.
Right.
And so now Uber is the car you buy.
It's changing San Francisco right now.
Uber each delivers food to you in six to ten minutes.
So when 15 Uber's all full up to the door, your UI will say look for the green one.
And you'll look for the green LED bar in the windshield.
And it's doing that to prepare the mapping system for self-driving cars.
In ten years, absolutely sure.
Everybody's using Uber or something like it.
Everybody's using a self-driving car and everybody's using Magic Leaf glasses.
Yeah, I was saying to DRock before I went on, like some events, like before even I go on,
I know it's going to be good.
And that's how I felt today.
Music
And we're in the next five years, you're going to be introduced to spatial computing.
In five years, we're not going to use the phone company anymore.
But soon we're going to be wearing sensors that are going to map out the world in real time.
Music
Music
Great.
So perfect.
So like what?
My busyness is, you know, then you understand now that like I'm not too busy to not lose 60, 70, $80,000 a month.
Did you literally just think it was going to be okay?
I'm really trying to understand, you know?
You know, help me help you, right?
That's the game.
That's the game.
Put people in a position to succeed.
They can't.
Get rid of them.
And the same thing with you.
Like put you and me in a position to succeed.
I'm busy, but I'm never too, too busy.
You know what I mean?
Music
Here's what you need to do.
You need to be a facilitator of my strategies and a salesman.
You know, opinions and feelings are one thing.
Numbers are black and fucking white.
Music
So what's going on here?
What am I doing?
Am I doing a keynote?
Am I doing Q&A with you?
Love it.
I'm asking you the first 60 minutes of audience participation in the last 30 minutes.
I don't want to see a single question.
I'm so pumped.
Beautiful.
Yes.
That's all I want to do.
It makes it so much.
It's such a better, first of all, it's a better product.
They can see, if you put me out there normal, they can watch that shit on YouTube.
Now it's all going to be new shit.
Yeah.
And then we can get you a lot of exposure because we'll use it.
And then like everybody's going to want to come to this next year.
And it's going to be interesting for my family because it's going to be new shit.
Plus it brightens you.
The whole thing.
Mazel tov.
I'll come back.
Music
What's your Snapchat handle?
You got it.
Get ready for some snap.
How many views are you getting in your snaps?
Not a whole lot.
How many?
30?
Probably 10.
10?
It's about to change.
Just getting started.
I got to be honest.
It's an unbelievable feeling to be able to get paid well to speak, bring value to people,
but also then have like, it's that one plus one equals three.
But like then have you guys, I know leveraging my name is going to help you get speakers.
Just the truth.
When you email whoever the fuck you decide to email next year.
And you get to say, well Gary spoke last year.
It matters.
I mean, I get those emails from those guys and girls.
And they're like, what do you think?
And I'm like, fucking do it.
And what's your business?
Telegram.
We're a digital agency.
Digital agency.
So we're competing?
Yeah.
I was going to try to talk to you.
I'll help you.
What do you do?
We do design, development, video obviously, and digital strength.
How many peeps?
20.
Good for you man.
Five years.
Good for you.
It's real.
Impressive.
You can pull like 20.
It's real.
Good for you guys.
I love it man.
Good for you.
Good shit.
You're gonna hear what's taking my dream like Gary.
Love it.
Tell us about it.
I'm excited.
Here we go.
It's so crazy to have real stuff.
When you get into the real places where they make the real stuff.
Yeah.
So what's happening on the macro level on this town?
Forget about the tech thing that of course is emerging.
What's going on?
The city was really run down, right?
Oh god.
Yeah.
Just like a lot of downtown ones.
And what happens?
All the kids that graduate from two schools, like a lot of them are now thinking about
possibly doing startups and different things here?
Yeah.
Yeah.
Straight up.
Let them set you up.
And normally when I'm 90% of the same old stuff to do a B-roll, I want this keynote.
Fucking scared.
Are we about to fucking melt faces?
Melt fucking faces.
Melt fucking faces.
I'm scared to melt faces.
Hey.
What's up man?
Hey brother.
How was it?
I kicked.
I warmed it up for you.
I feel like you crushed it.
I warmed it up.
You put a lot of effort in it.
Jet's Quarterbacks Make Me Happy.
Matt Telom.
That's right.
J-E-T-S Jet's Jet's Jet's.
What's your snap?
At GV McElroy.
I just started talking to them.
I was like, what the fuck?
I was making 15-year-old girls more money on Snapchat than second-round picks in the NFL
draft.
I'm like, this is an opportunity.
Yeah.
Anything.
So pumped to connect, man.
Gratchwitt, man.
Gratchwitt, dude.
Nice to meet you, man.
Nice to meet you too, man.
A real pleasure.
See you guys later.
What's up?
That was very nice, thank you very much, it's great to be here all your leverage
in the world, whether in business or in relationships, is actually predicated on
the fact that you're more valuable to that person than they are to you.
Technology changes so much, there's always a learning curve, how do you sort of
self-scout, self-teach yourself to be ahead of that curve? By doing it, it's you
know, meaning I just do it, like you know, like we know that Pokemon Go is
happening, right? We know it's happening right now, you could say it's a fad or
it's stupid or who cares, I need to understand it, not because I care if
Pokemon Go will be here in three years, but because this is the coming-out
party for AR, right? And like a million apps are being developed right now,
literally all of Silicon Valley is sitting in boardrooms right now creating
their AR app and we're all gonna shop and go to football games and do all sorts
of stuff through that environment. Guys, life's very simple, there's the things
you wish you were doing, there's the things you're saying that you're doing
and then there's the things that you actually do. The way you maintain
culture is the same answer as the question prior to this, you do it in your
actions. You need a win and what I mean by a win, I mean not win, you need a win.
The real win for any community is you need to support each other and get a
win. A company coming from this town that makes a global or at least a
national impact on the scene is what it takes to take a city and put it on the
map, that's just the truth. I'm positive that something amazing will come out of
here, so the key is not only to fester the community to help each other tech-wise,
marketing-wise to have a win, but then what can you guys do from a city and
state level to make that person or that team want to ground themselves here for
the long haul, so that's the truth. You can do a lot of events, you
can do a lot of marketing, but what you need is a win. As long as the 8 to 12 core
people in my life are healthy, I struggle to really get down. I just don't know how
to do it and that's how I live my life and so when you live your life that way,
losing a big account or somebody calling you out is just not that painful. You
just put it into context. I usually just like, you know, like take it. You know
what, this is so interesting, I think you'll find this interesting. My
favorite scene in movies is always when somebody gets punched in the mouth and
they take the punch, they spit their tooth out and then they look back at the
other person. I don't know if you've seen that, there's always some version of that
scene. That's who I am as a fucking human being. Like I'm built to get punched in
the mouth, I'm gonna spit my front tooth out and I'm gonna look right back at you
and be like, now what, bitch?
Thank you Birmingham. Thank you so much. I love you guys. Thank you.
Trying to decide. That was good, huh? That felt great. You know what I'm most
excited about? I really think that's one of the better keynotes I've given so
that's gonna get a lot of a lot of views over the next five years for you
guys.
Very good. I'm like the best. I'll get this guy. He means killing it.
What's up, brother? Thanks for saying that stuff, man. Right here? Awesome. Thanks, Lee.
Hey, you've changed your lives, man.
I'm trying, brother. Take care, man.
Yeah, it sounds like some good stuff's going out with them. Oh shit.
That's pretty impressive. The ship is doing big things here in Birmingham.
This is amazing. I wish I had this for VaynerMedia.
This is amazing. This used to be a bank. This is unbelievable. Hey, how are you?
How are you? Good. I'm Gary. Nice to meet you. Hey, guys. I love the hustle.
Wow, this is nice.
Oh, I'm sorry. That's really nice, huh? What, is that a minor league baseball field?
Yeah, it's a gorgeous field, too. Yeah, I want to talk to you. That's actually why I grabbed you.
You know, I'm in a funny spot. I'm trying to analyze. Obviously, I've made a real commitment to Chattanooga, Tennessee.
And obviously, it's very close to here. But, like, VaynerSports, like, I could see maybe even opening.
I want to really get to know this tech community, and I want to get to know you.
Because this is the kind of place where I could see opening a VaynerSports office.
Because, I mean, let's call it what it is. I mean, in the same way that I had to go to Silicon Valley
to meet Scoville and all those guys when I decided to go into tech,
if I'm going to be recruiting college football players, I mean, this is a capital.
I'm like, Birmingham, Alabama. It's a really great town. There's a lot going on, huh?
So, I'm very excited because, you know, wine I loved because it was the vehicle for my business passion.
Marketing, I love. But, like, AJ, my brother said the best thing. He said, I just talked to him the other day.
I go, so what do you think about the VaynerSports thing? He goes,
it's a lot more fun to sell a six-foot-two safety than it is a bottled water.
And we're at a point of our careers where we're lucky enough that what we, by showing up to a community like this,
it lifts them. We're so fucking blessed, right?
Absolutely.
Thank you so much for coming to Birmingham, Alabama.
Thanks.
Thank you, Brian.
Let us, letting us stand on your shoulders and elevate this holy kisses.
Thank you.
Cheers.
Thank you.
This is so unbelievable. I mean, Birmingham is bringing it. Look how gorgeous this is, man. Right?
I'm going to.
I'm going to.
I'm going to.
I'm going to.
I'm going to.
I'm going to.
