Welcome to New Black Foods. Come on in.
New Black Foods has been in business since 1932, so not at this location, obviously,
but a huge family in business, still family-owned and a treasure in Rochester
and actually throughout the country. I'm going to take you through our aisles
just to give you an idea of what we have here at New Black Foods.
Our first aisle is every flower and all the different baking needs that people have.
We supply all the different baking. Our cupcake people, our pastry people,
our local professionals, businesses that probably all of you shop at,
and they come in and they give us ideas on what they're looking for.
One of the things that makes us truly special is that we have every kind of flower imaginable
for your baking. Something truly unique is our caputo double zero flower.
This is the best flower that you can use to make pizza, the Neapolitan style pizza
and your pastas. It wins awards all the time.
And different things for your gluten-free, different things that you would want.
One of these days we'll do a video with me playing with chickpea flour packed with protein
and nutrients and it is gluten-free. So there's a number of alternatives for that.
So let's walk down this way a little bit. More baking needs, every color, everything that you would want.
Whether you're just cooking for your kids, something special for a birthday party,
but things that are going to be more decorative.
Something that a lot of people don't know about us is that we have been toasting wheat germs since 1932.
Doug Niblack's dad was way ahead of his time.
And we still have our toasted wheat germ.
What we do is we'll package it for everyone's needs.
So there's going to be larger packets.
Something that's very important to know about this too is that we wholesale
and Whole Foods, which everyone's aware of, actually carries our toasted wheat germ in their store.
On certain days when you walk in here, there's going to be the beautiful smell of toasted wheat germ
or you might have the time to look at different granolas that we toast
and the smell is just wonderful and this is all done here at Niblack Foods.
Something truly special is of course carrying local honey
and the bees are happier this year so we're very happy to support them.
You're going to find unique things like, okay, a lot of people are looking for the tornado sugar, the raw sugar.
That makes us unique as well.
We will have different teas.
We're always expanding and growing on that because the world of teas is just gigantic
and it has amazing health benefits as well as just things to help us keep healthy all winter.
We'll carry a number of local products.
We love to help support our local businesses and we do that all the time.
This is our wall of hot sauces.
We're also close back to the music so it's going to be a little louder.
Susan has the job of keeping ahead of all the hot sauces
and what's coming out and what our best sellers are.
We just brought in some new ones.
I don't want to sidetrack completely but this baking me crazy.
We can't keep on the shelves.
The baking world is really popular right now.
We won't say what this is but look at the color.
It's delicious and it's a wonderful roasted habanero hot sauce.
There's all kinds. It's a great business.
If we walk down this aisle, we'll just take a look because we have a customer who's here with their two kids.
We have our beans and greens and rices, our quinoa, millet.
These are all wonderful products to work with.
I have been making recipes surrounding this aisle, teaching people how to take home
what they're buying at public markets at the grocery store, vegetables, fruits,
and making something really healthy for their families.
Our dried beans, today we were sampling a chili recipe.
They're so easy.
You just put these and soak them in water and then boil on the next day
and you're ready to go and the benefits and the taste is much better in a dried bean.
So another wonderful product is our lentils.
I'm sure they're being packed as we speak.
The black beluga lentil is wonderful, the red lentils,
but we'll have the French green, basic, yellows,
all wonderful healthy things for people to cook with.
The farrow green.
It's delicious.
It's imported from Italy. It's an ancient green.
14 grams of protein.
But there's a lot of really healthy alternatives throughout this entire aisle.
So you'll never be bored.
There's always fun things.
And of course we're here to help you learn how to work with the different products.
We will help you with, this is the harvest soup mix.
Last week I did a recipe with this, with a super soup blend of spices.
It takes 20 minutes to make for your family and you are getting an amazing benefit.
New products that we're always going to be bringing in,
keeping head with the trends.
Taft flour, taft green.
There's amaranth, all the rices.
A lot of people probably haven't seen the bamboo rice,
which has this beautiful green color.
And when you cook it in the water, you can serve it with that beautiful green color.
Couscous.
So everyone's aware of your traditional couscous.
I love to help them learn about, we have Israeli.
Then there's also a couscous called fragila.
This is a toasted pasta from Sardinia.
And it is nutty and delicious.
And there's also a Lebanese couscous.
Which is just a wonderful, chewier, big, and people love it.
And as we were saying before, everyone's looking for quinoa.
And we will always have quinoa.
I have numerous recipes to be able to share with how simple this is to cook with
and do all kinds of things.
So that's fun, mill it.
We have some gluten-free pastas, which are from Italy.
One of the companies that we work with is the Academia Barilla Company.
We're always going to do different themes.
And the ladies had a ton of them doing the Mardi Gras theme.
So, of course, that's a really fun time of year.
And one of them is the Bacon Me Crazy.
Which will go, this is a brand new spice, and this goes on everything.
So down here is our spice aisle.
And you can find every spice that you're looking for with all of your cooking needs.
And it's all fresh.
That's one of the beauties about our store.
Everything that comes in is then packed into smaller packages.
Whether it's this size, this size, this size, or this size.
So whatever you need, we're ready to help you out.
Then there's also going to be larger capacities for the basic home cook
as well as our local chefs and schools, hotels.
So whatever people are looking for, we do spice blends.
We do custom spice blends.
We supply a number of the local establishments.
And that's an area that we're going to be working on.
Because that's just a great business to really have fun with.
So there's going to be things in the cinnamon world.
We have Saigon cinnamon, and we love to do a taste test here
and help people look at the different flavors of just even cinnamon
can provide for your cooking needs.
So nuts, and we're going to be obviously there all being packed too
because the time of the year, just after the holiday season,
a lot of things need to be replenished.
More for the baking, all the chocolates,
anything that you would need, all different sizes you can call ahead.
Every dried fruit, really fun.
This is powdered peanut butter.
It is 85% less calories from fat.
So what does that mean for the peanut butter lover?
You can eat this, and it is guilt-free,
and it can be used for all kinds of things.
I love it in my protein shake with a banana,
but you can just reconstitute it and eat it with an apple,
put it in Thai food, brownies, whatever.
I mix it in my daughter's milk,
and then she's getting additional protein with cereal.
Whatever, it's great.
And there isn't any additional salt or sugar in there
so that our bakers can go home and have fun with that too,
make peanut butter frosting, all kinds of things.
Flaxseed.
We even cater to the popcorn person
and all the different cheeses and butters and things that they can use.
Once again, more for the bakers.
These coconut chips are unsweetened,
and you just toast these and they do not burn,
and they are amazing on anything.
I love a curried soup that I do with those.
Absolutely, a coconut curry.
Really delicious.
So more for, once again, our baking establishment,
every kind of flavoring that they need
to make their world even more exciting and fun.
So something also that we do at Nibblak Foods
is that we import and bottle and label balsamic vinegars from Italy.
Our four leaf traditional is wonderful,
and I'm going to sample a little bit,
but please realize that when you come into the store,
you can sample it at any time.
The Italians love to make sure that they label products
so that you're getting the best quality.
A four leaf is the best quality that you can get
in a balsamic vinegar, and it meets the DOP standards.
We import and bottle and label.
Our importer is Italo Bessigini.
We will have Italo here, he's an amazing chef,
and we'll have him here helping us work with different products
and give you better education on how you can work with olive oils
and grains and beans, and maybe we'll even get him
to make us some really good pizzas with that double zero flour.
So our four leaf traditional can actually be sampled and tasted.
You can sip it.
It has a wonderful caramelization.
It's thick and it's delicious,
and it goes from a cheese course straight through your dinner.
On a salad, of course, and it can also be served with strawberries
on top of ice cream.
You can use it in many different ways.
There's balsamic ice creams, so you can try it with that.
Other things, if we walk around the store over here in the front,
yes, we have snacks, and we have different wasabi's,
which people come here and buy all the time.
Another really popular product is we have the habanero,
the Blair's chips, and the habanero pepper ones go like crazy.
So one of the things that we also like to do here is keep ahead of the food trends
and try to work, find the products that people are going to be requesting,
needing, looking for.
The salt world just has wonderful opportunities
and finishing salts, things that you use at the end to add extra flavor
are just really fun to work with.
We also carry the Celtic sea salt.
It's a wonderful company.
They've been used, the sea salt's been used medicinally for ever and ever and ever.
Once again, more products from Italy, the Honey Ginger balsamic
is a really popular product.
Different tap and nods, olive oils, and other products.
So thank you for coming here for a quick visit at the store.
We are here to answer any questions.
You can call us if you have special requests,
and we look forward to seeing you at the store.
Thanks.
