[♪ upbeat music playing
Привет всем, я Брайан Макинал Тип.
Я Кадавина Бутнару.
И это Брай Ландж.
Мы говорим про дизайн, технологию и старапсов.
Сегодня у нас есть интервью с Карри Санти Аго,
самый популярный дизайнер в Филиппинахе.
Да.
Он специализируется в Брайдол Гаун.
У него есть очень инженерная техника,
которая на ледеркатинге.
Да.
И чтобы поговорить о том, что мы здесь очень быстро,
мы в Мала Бауа в Филиппинахе.
Да.
Мы в Филиппинахе.
Мы в Филиппинахе.
Мы в Филиппинахе.
Мы в Филиппинахе.
Мы в Филиппинахе.
Мы в Филиппинахе.
Мы в Филиппинахе.
Мы в Филиппинахе.
Мы в Филиппинахе.
Мы в Филиппинахе.
Мы в Филиппинахе.
Мы в Филиппинахе.
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Hi everybody, we are here with Kari Santiago, the fabulous and amazing fashion designer from Cebu, Philippines.
Hi Kari, welcome to our show. Thank you so much for giving us this interview.
We would like to ask you first, what is your background in fashion? What made you this amazing fashion designer that you are right now?
How did you get started?
I started at a very young age. I grew up with a mom who also designed clothes.
So I can still remember and still freshen my mind how I will be seated under her sewing machine
while she is drafting patterns and finishing orders from our neighborhood.
So this is how I started and I can still remember how he would tell me not to cry
and instead to watch magazines and to put the lines on the fabrics.
This is how I started in fashion designing.
At 15, I found myself working in an R2W company here in Cebu. And then at 21, I already opened my own atelier with my mom.
At 24, I left for Dubai to work for a couture house there.
And then at 2001, I went to Beirut to work for a big couture house there.
Okay. That sounds like an adventure so far.
You started as just learning yourself everything from your mom and just growing and growing and growing and being so amazing right now.
It was amazing, yeah.
Cool. So one of the things that I saw that struck me when researching and taking a look at your work was
the very intricate patterns and the laser cutting technique that you have.
So can you describe a little bit about that and what is laser cutting like, how does it work?
I have always been fascinated with the oriental, editorial details.
Like if you see some of the furniture that I have, they're so intricate and I always get inspiration from there.
So there are pieces from India that I bought when I was in Damascus, I bought some pieces.
So I got the inspiration from my surroundings.
So the intricacy of the pattern, like you were asking me about how the laser cut are done, it's a technology.
But of course with the help of the new technology now, I do my pattern based on the inspiration that I want to conceive.
And then there I will show it to the person who would interpret it for me.
So it's like you're drawing everything? I am drawing everything and then they will interpret it for me in both machine and by hand.
And everything is attached to the cloth by hand?
Like this one, this is done by hand, I mean this is the quilting pattern, I call it fabric sculpturing.
We're putting a stiff fabric underneath and then we put the foam and then wrap it with the fabric and then place it one by one.
Basically I do the concept like from the pattern and then the drawing and the specific measurement of each puzzle.
It's like a puzzle actually that you're putting it together and then you see the overall effect after when they're put together.
So when a person first looks at your work, they would be like, wow, this is actually inspired by nature or by flowers or by plants.
But actually your favorite element is a bird.
I am very fascinated with winged creatures, especially the aviary, the bird's spray.
I remember during my visit here in the Philippines after a long time of working abroad, the Couture House would ask me to source out materials
and I would be visiting some countries in the Middle East and in Asia.
And so while I had two months of free time, I was asked to join the Young Designers Competition.
This was eight years ago, you have to be exact, that was eight years ago.
And then because I have free time, I joined, I submitted an entry.
The theme was ecology and environment.
So since I'm fascinated with the bird's spray, I interpreted the Philippine Eagle as the Philippine Tern, our national dress.
I won the grand prize out of 125 entries.
So every now and then, if I want to conceptualize my design, I don't look at fashion magazines.
I buy books from my travels internationally.
So I get the inspiration from there because I believe I am an evening wear designer.
So I don't need trend to do those clothes.
Instead, I would be inspired from the things I see around me and from the books.
I'm so fascinated with history and culture, paintings, the surroundings, and especially the aviary, the bird's spray.
So I've been doing several pieces of clothes from the collection.
In fact, I did the aviary, entitled aviary, from my metro wear collection last year.
It was inspired from the birds, the bird's spray, so you can see varieties of birds.
And directly when you see the gown, you can tell that, oh, this could be an owl, or this could be a vulture, or this could be a dove.
That's cool. How long does it take to complete a dress, usually?
Everything is done by hand here.
So I build the dress in the mannequin, and everything is done by hand.
So with my staff working on it, I think for staff working on it, it will take 15 days.
15 days? Yeah, 15 days, four or six of them, hand stitching, everything.
It's nice that there's a variety in fashion.
One client would go to another designer because he specializes in something avant-garde.
One would go to another designer for another staff.
I am an evening wear designer.
Every time people, if they ask me, are you affected with the recession, or what's going on with our economy?
I would tell them no, because I am an evening wear designer.
People would really come to me, and I think for those who would come to me, the clients would come to me.
I think they're the one with the money for that one, because they will come to you for a special occasion.
So they're not affected? Why should you be affected? Yeah, that's why I'm not so affected.
So they come to me because I'm an evening wear designer, and they come to me because I'm a bridal wear designer.
And we cannot stop the wedding. We cannot stop the party. There are parties and there are weddings.
So something else our audience would probably really like to know is, if you want to get into the fashion industry, how do you recommend someone get started?
It has to be in your heart. You cannot just see someone.
Me, I started from down there, and because of perseverance and my guts to be on top, you have to have a talent to be a fashion designer.
That's really something that you are born with, being in the arts.
You can choose whether you can be a fashion designer or an interior designer, or any other field of arts.
But being a fashion designer, for me, is something that you love, your passion in doing clothes.
You can be a good designer. If it's given already that you have the talent, you have to have the perseverance, the patience, because you will be entertaining clients.
So you will be entertaining madams in other words. So you have to be very cool in dealing with them.
So for me, other than talent, it's really patience.
And people's skills.
And your skills yet, and your passion, your love on what you are doing.
That's great. So designers, follow Karen's advice. Thank you so much.
Thank you so much, and welcome to Cebu.
Thank you.
So that was a great interview.
Yeah, I really enjoyed talking to Karen.
Yep, really interesting stuff.
Recently, we were reading about Layer. It's a new platform for augmented reality.
Yeah, so Layer can be really interesting because it's not a specific app, it's an entire platform for something augmented reality apps can be built on.
And in the video that they have, they describe showing your iPhone, for example, at a menu and seeing three-dimensional drinks pop up.
Or even when you're leaving a restaurant showing it, there's a little, like, radar circle and you just put your phone up and you can see it, like, thumbs up, thumbs down.
And what's interesting is they're doing it all with real world objects.
So there's not any kind of, like, QR code or special code. You can kind of point your phone at anything.
And I think that's the best way for things to evolve. I think, like, the QR code is not really going to last. I think it's kind of awkward.
And just being able to say, like, put your phone here and see that.
And actually be able to give you more data on something like that than the QR code might be able to provide.
And having a completely unique interface based on what you're looking at can be really cool.
And, like, all of this makes me think, like, where is this going to take advertising?
How is advertising going to work with all this with augmented reality?
And, like, I thought about if it could work, like, the idea of if you're going into a store and they say they'll give you a discount on that item.
Like, brands and companies come up with all different kinds of ad options in, like, their app or platform where they say,
we can allow you to offer a customer a discount just based on the fact that they come in without wishlist items.
So it's, like, a discount unique to them that it's not normally on sale or if it is something that is on sale just notifying the customer that's on sale.
And I see, like, a lot of potential to advertise in all these different ways.
And even though in some ways, like, it's really in your face because it's right there in front of you and even being pushed to you,
it can be less invasive because it's things you want to see.
Yeah. As far as augmented reality goes, I am a great fan of the various uses of augmented reality in stores or even at home.
Yeah. Because I feel like it's a certain direction that technology is taking with really serving brands.
And I am thinking about social media and its various uses and how it has been interpreted in different ways.
And I don't feel like brands where representatives or people just really understand the use of social media.
And sometimes it's not serving the brand at all.
Yeah. And we're having a negative effect even.
Yes. It's too much noise. And now with Google+, I hear people even complaining about certain web celebrities.
That have lost a little bit of credibility for just making too much noise, just distributing too much information.
So why still use technology just to distribute your own point of view over and over again when you can use augmented reality
to make interaction more fun, more informative.
Yeah. It even acts like a filter by using it to augmented reality because you're choosing what to view by that.
So that can help as well.
Yeah.
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Yep.
But until next time, all the best and we'll talk to you soon.
See ya.
Bye.
Bye.
