Hi, I'm Deborah Spencer, I'm the Event Director on Design Junction and we're here in an old sorting office venue on New Oxford Street.
My name is Michael Sado and I'm the Creative Director of Design Junction.
The concept behind the show is obviously a really big space, a truly bite-sized chance.
We treat it almost like a cityscape. We split the show over four floors this year.
On the ground floor we have a sort of hustly-bustly hand-and-market type feeling.
We've got everything from very familiar brands like Alesti to Dizine Watch Store where you can buy beautiful watches.
We have a tile manufacturer. We have SCP doing some upholstery.
We've got Waterford Crystal and they're a grinding and cutting glass and then ceramic candlesticks as well.
We're giving people the opportunity to build their own candlesticks using the components that are coming straight off the production line.
The objects that we're showing here today are made from earthenware which are cast from old glassware from the 60s and 70s.
This year as well as the retail space we're working in with Dizine and Mini to create a big exhibition space as well.
This exhibition we've asked six different creatives to give us their personal vision of the future of mobility.
All of the exhibits here contain really provocative and intelligent ideas that are not just superficial objects.
Over the last few years we've seen a growth in the lighting industry.
What we've done this year is we've opened up the basement for a dedicated show called Light Junction.
As we move through the building we come up into the first one as a little bit more meandering, a slightly different feel.
It's sort of your Oxford Street if you like.
So one of the highlights to the show is actually Ventura Lambrata who have put together a curated show of over 30 international designers in a really beautiful curated space.
So what we have here on show at our very first Ventura London project is a new fresh batch of designers coming from all over the world.
You can see Ventura London as the baby brother of our bigger Ventura Lambrata project.
We have lighting, furniture, etc. But what we also focus in on is the concept.
We have the product but the story behind it is equally important for us.
And then on the second floor we have wider aisles and almost an avenue feel. That's where our brands are located.
We've got some really high-end designs so we've got brands like String Furniture who've been producing with amazing shelving units of the 1930s.
Brands like Last Station and Osjo and Johansson Design who all scan to navy and brands.
But alongside are kind of favourites and sort of familiar brands who've been at the show from the very start.
Jake Dyson has actually launched a new pendant light called Aerial.
The Aerial light is named after the first British satellite and in those days satellites use heat pipes.
And we've incorporated those into our products to rapidly draw the heat off the LEDs.
Cooling LEDs is critical to prolonging their life.
We benchmark our life claims on 12 hours at full brightness a day.
And that equates to about 37 years.
And in addition to our director in the show this year I've also designed a chair.
You can see we're evolving to my left that I designed for our hype text.
Which is a new material colour carbon fibre we're releasing at the show.
This year we've worked with two of Britain's most iconic brands, Urkel and Angle Boys.
And they have kindly donated product to customise to raise funds for Teddy's Wish.
I think from a visitor's point of view they come here to get inspired.
Just to get really excited about design.
I think the important thing for us with design junctions is that we create a destination.
The whole thing is much more of a design experience.
You want people to come here and not feel that they can whizz round and then they leave.
So really it's a pleasure to spend the whole day.
