So today we're at the opening ceremony by the water pier 57 and I was asked by
cool hunting to put the show together on fashion and technology. We brought in
our friend Dr. Sabine Seymour to curate a show of both wearable technology and
great examples of how tech has been used to build fashion products. Motorola has
just launched the Moto X which is an awesome new phone and really the first
example of what the company can do now that they're owned by Google. One of the
projects is called Jump. This phone is connected via Bluetooth to a sneaker so
if you jump once twice or three times it actually either goes to Twitter or it
goes to Facebook page or to your tax on Google Maps. The technologies that we
have right now have been moving from being stationary and or held handheld
devices to actually things that we can wear on the body. Thus we do need fashion.
We need aesthetics, we need ergonomics, we need to understand the psychology of
wearing an item. We have two projects by Ying Gao. The robotics engineering is
done by Seymour Laroche. It actually changes its shape when there is you know
somebody in its closest proximity and so it actually starts to really move and
this one is sound activated. What I'm wearing here is called the orchestra
scarf. It's designed by Bless and engineered by Pop Collab and it actually
enables me to create my own soundscape so I can close the button switch it on
and here the sound comes out from here and by using the five different closures
I can actually play five different tracks.
So as you can hear I have a soundscape going on and if I want if I'm daring I
can close it differently and create a different soundtrack. Everything that
we're showing here is straight from the labs of the artists and the designers
who've created them. They're all prototypes. Everything is proof of
concept. It's important that we enhance our garments and create a new
functionality. New functionalities have been created in the sportswear in other
industries all the time and it's just a matter of time. I don't think that the
first cell phone we ever had was as fashionable as it might be right now. This
opportunity with Motorola around the launch of the Moto X was the right fit
for cool hunting to be at Fashion Week because it gives us an opportunity to
express some of the collisions that we're really excited about in this case
the collision of fashion and technology.
