in the marine trouble.
Why Collar?
In fact we wanted to launch
Go to the complained bars
It means that the thing we are identifying
is that the badKingOutbreak
don't just do that
and that thequisite is very hard
no matter when.
There are many, even in Belgium, who are supported by volunteers.
For us, it's the same thing.
There is a criticism brought to that.
And so we said to ourselves,
it's better to enter the retail trade,
in the trade, it's already existing.
Proximity trade, because we have a position
against the large distribution.
The goal is also to create an entire range of products.
That is to say that when we arrive at the bars,
we have to put the totality of the products.
That will be orange juice, cola,
lemonade, coffee, tea, sugar,
and everything we can find in a bar.
So today, we can have a bar entirely equipped with equitables
or in artisanal.
And we said to ourselves, go to the bars,
bring a trade communication.
We had already been in the head of the bar solidarity,
to network, to communicate on the trade.
And I really saw myself, very badly,
to put an old bar solidarity in a place
next to a pub for Coca-Cola.
And so, and it's automatically,
we were going to get out of this problem there,
and to ask a bar to turn Coca-Cola
to bring a trade communication.
It's clear that the bar will say,
what do I put in place?
When we see in Brittany, at an economic level,
the current stress that we see everywhere,
the companies that close, that localize,
small shops that close, the rural zone,
we really want to work for our region
and really develop something on the region.
We try to put in place regional transformers.
That is to say that for example, the Buc,
we have primary materials that come from Costa Rica,
but it is transformed into Bretagne.
The Scope means cooperative society,
opening up productions.
It's a kind of cooperative,
in fact, where the members are essentially the employees,
and they are the associated employees
who must hold more than 50% of the capital
and also more than two thirds of the total amount associated.
We have a lot of bistros now,
where we arrive to say that people,
when someone asks for a cola, it's a bug cola.
They turned off the big brands.
We try, at the level of our distribution,
to work on the approximate trade.
That is to say, the small shops that still remain in the Bledes,
because we also know the certification of the Bretagne Center,
that is to say that as soon as there is no longer boulangerie,
there is no more spice,
there is no more school,
there is no more post, there is nothing,
the village dies,
and everyone goes to either the metropole,
or the metropole in Paris,
among other things,
the big cities,
or to the foreigners.
We try to keep some products
for these actors who seem inevitable to us.
We now find that the large surfaces,
the large groups,
the periphery of the cities,
all the centers are dying,
while it is them who keep me
an economic tissue,
a social tissue in the villages.
You have to know how they call their stuff,
their big bazaar,
they call it the profit centers.
It's okay, it's not philanthropic,
they call it profit centers.
So at least expensive,
because they shoot on who?
They shoot on the producers.
That's why it's not coherent.
When you hear people,
like Michelin Van Leclerc,
who looks like a philanthropist,
and says that he's going to develop
the profitable trade,
but he's doing a lot for the profitable trade,
to help the countries.
At the same time,
he's raining the producers of the region,
or all the producers,
because there's a package,
which is a little bit difficult,
to deliver the large surfaces,
because you had to make prices,
which was invested in a small production
to be able to supply,
and they said to them,
but if you increase your prices,
we can work with you,
they found themselves stuck,
obliged to reduce their prices,
to reduce their prices,
to see what's going on.
So it's okay, it's okay.
I went to Romboc,
on the profitable trade,
only for the simple reason
that I didn't sell any glue at all.
Since then,
I've had to sell glue
in the first three or four years of activity,
from 1985 to 1996 to 1990,
and then I went without glue at all.
I refused to sell all that was glue.
It wasn't anti-Americanism,
it was...
I was fed up with the public,
talking about the budget as it was.
When R.V. respected
the principle of equitable trade,
I had two possibilities.
Either I could sell
equitable trade products,
I could take one,
I could take ten,
and I could simply sell
equitable trade,
or I could really get involved
in the business,
and I became a tree solider,
to become a tree solider,
so I had to...
There's a minimum of equitable products,
which isn't complicated.
There are five or ten equitable products
to work in,
I have about 20 or 30 today,
and I mostly refuse to work
on products like coca, Pepsi,
Nestlé, Kraftfood,
Masterfood, Deton,
which are big companies,
companies with which
we didn't agree
on the policy of...
on the commercial policy.
In the Breton trade,
all the actors of the Breton trade
are R.V. who works on the file
for about ten years.
He's one of the activists
in the Breton trade
precursors.
For me,
to get involved in the trade,
it's going to take three years.
When you decide something,
when you decide
in terms of the trade,
we all have a way.
It doesn't matter
where we come from,
what we do.
At the moment,
we're solidary in the trade,
and we're partisan,
if you want.
We all have a way.
We take into account
the recommendations of each one,
and we plan to work on it
to improve the profit
of the trade.
The bar we're going to see,
it's really a bar
that, in my opinion,
will be in the network
and will be active in the network.
The big distribution,
the foundation,
the resistance,
is on two principles.
To draw on the prices
and to maintain the supply
under pressure,
the schools for that,
the techniques for that,
the buyers are trained
for that,
to think about the prices
and to consume
as massively as possible,
as effectively as possible.
And there,
there are manipulation techniques
that you probably know,
music,
and so on.
Even at a scientific level.
What is the trade?
What is the trade?
They respect the producer.
It's the foundation.
And also,
they put the consumers to think.
So we are radically,
radically in the two extremes.
Opposite.
And so,
I'm not talking about you,
I'm talking about Max Navler.
To advance the trade,
he will put it
in the total opposite.
What I'm saying is that,
when you're in a situation
where you have to think,
you're going to be able to say,
when you think,
when you're in a situation
where you don't even think
and you stop,
then the rest,
you don't care anymore.
When you think like that,
you isolate yourself,
and what do you do?
I do one thing.
I'm a consumer,
the opportunity of me being
conscious.
I mean,
there is a little gesture.
It's good,
you're done,
you see,
you need to be meditative.
The rest later,
I'm going to put some dotton,
I'm going to drink my phone,
I'm going to consume my cigarettes
like a thug,
and I don't care
about what's going on.
But I do the action
every morning,
I drink coffee
and follow my strass.
On the other hand,
you're going to sell the right conscience.
That,
people ask for it.
I'm not,
I worry about you.
I'm sorry about that.
I'm afraid to say that.
The problem is to stop talking about growth, to stop saying that the more you consume, the more you feel it, and that it creates employment.
And you will have to deal with the problem of growth.
Or if you have the problem of growth, then you have to ask yourself this question.
Humanity does not have the means to do this.
We live beyond our means, ecologically speaking, socially speaking.
And the great distribution is the main vector of the world.
The other thing is that people here, and even more in Brittany,
have been completely entrained by a system of productivism, of monoculture.
And who asked for this? Who brought this market here?
Why is it that there are porches everywhere? Because where is the market?
Is it at Leclerc? Is it at Intermarket?
Somewhere, I have always tended to be positive.
I tell myself at the same time, the problem is not too much.
For me, it is not too much the fact that it is sold on a large surface.
What I say to myself positively, I say to myself,
it is perhaps the soldiers who managed to impose on a large surface their goals.
In a certain way.
No, it is humanitarian democracy.
Leclerc wants to advance at the beginning of the year,
he wants to become the number one, he wants to discover what he has.
I think these people discover nothing.
They need to discover four.
They need to realize what they have. They are very badly seen by society,
even if everyone goes there.
Yes, so it means that when this market is profitable,
it is because somewhere it would have been imposed,
somewhere it could have escaped today.
The debate is forced, we lose time.
We take a shortcut and a dangerous shortcut.
At the moment, I can say, and it's unfortunate, but it's clear,
the European market is already holding on to the market.
Because 60% of the European market is sold on a large surface.
There is a basic rule in distribution,
you do not want to eat, never exceed 30% of what you have to do with it.
If you exceed 30%, it's nothing.
So, concretely, the large batches of capital markets are already held in distribution.
That's why in distribution, we do not do that.
That's what matters to me.
But the day is coming.
Well, listen, what is left now, it's us who are going to do everything.
It's going to happen.
Well, it started at the beginning of the year in Holland,
capital markets, it's called Utsukapé,
it's the new label of the Albert Reims group,
which is a group that is going to make the key here.
So it's their own brand of label,
Autopop, Pogane, Poff, Orabé, it's their circuit,
it's their located and outside,
Carrefour, it's not going to do the same thing,
Promodé, it's not going to do the same thing.
And they are going to say to Max Alvaro,
Max Alvaro is going to get along with you,
you will find compromises,
it's going to get along.
Max Alvar is already at McDonal in Switzerland.
Max Alvaro in France is not against the fact
of putting the capital market in McDonal in France.
Either we build the capital market on escroqueries,
or we move forward less quickly,
we say that it will take more time,
but we are inside and we move forward a lot.
Do you know what I mean?
Yes, for me there were several fights.
And I was telling myself,
yes, it might have to be focused,
it was how to prevent them from imposing
their own rules on the capital market.
It started.
Yes, but it seemed to me that it was in my opinion,
it was maybe there that we had to impose things,
impose things to repress their job.
There were soldiers of Max Alvaro,
they said to me, to repress my lord.
It's like if I say, I'm going to learn
the Sarkozy at the authority.
I know.
Wait, I said the worst,
to the director of Max Alvaro in France,
I said to myself,
we are going to change McDonal,
we are going to make him evolve,
let's go my boy.
We are going to talk about numbers, if you want,
the global market,
it's 0.0001% of the global market.
That means that if we score,
for me it's not the goal,
that we carton, that we kill by thousands,
it really doesn't optimize.
We won't get 1%.
That means that you realize that there will still be
the huge majority of the planet,
that you have seen the trade cards as peasants,
on the touch.
They will be somewhere,
a dream,
you know,
so it's going to live in the air.
And so the trade card,
it's not a solution.
What's the interest of the trade card?
The trade card, for me,
since I was 6 years old,
for me, the interest is to make people think.
It's to create a process of reflection,
by a daily gesture,
by an act,
I mean, a banal act,
to bring to their conscience
that all these acts of consumption
are actually the basis,
is the whole problem.
And that everything is there.
We are all citizen actors and consumers.
The market
is still
the currency of all economic markets.
And it's this market
that needs to be modified
by our daily and habitual consumption.
The fact of taking our product
rather than taking the product of our brand
is still a militant gesture.
It's already
a step in the regime.
That's why the people
with whom we work, whether it be
in the event or in the bar,
already have this reflection.
They have understood that to advance,
you have to propose
alternatives, that these alternatives
are viable economically,
but also participate and make them develop.
There are people who think that the trade is equitable,
we are part of it,
because when we do trade,
everyone has to be happy.
The producer has to be happy.
The merchant has to be happy.
And
it's not complicated.
It has to be fair and honest.
That's all.
I don't count a lot
on the big surfaces.
We can understand that people
who have a family, a family,
who have children and all that,
can't always buy,
but they make efforts
from time to time, because it makes them happy
and that there are products that are interesting too.
They make efforts to go to shops,
even if it's a little more expensive,
to be able to develop
the commercial fabric.
It's true that in relation to the organic,
we realize that the prices are much more expensive.
In relation to the trade,
most of the time, the products are much more expensive.
We try to align with other products
so that the wider the public
can benefit from these products.
When we have minimum income,
we can't buy
in specialized shops,
either in e-commerce,
or even in large distribution,
quality products.
We have to take a lot of money.
So here, we buy from a company
where there will be consumption.
The consumption of rich people
or middle-class people who have the means
to buy quality products
that preserve the environment,
that have the consumption approach.
The young people who don't have the means
to buy quality products
because they have bad-games products
because they don't have the means
to consume other products.
I think that we have opened the doors,
even if it's very expensive.
We opened them, they are open.
We have a great future ahead of us.
We managed our stories well,
we didn't forget that it was a company
and that they don't follow militants
and that they need people who are behind
and who are at the level of the economy.
I am quite optimistic.
If we don't have other clashes
that will happen to us
and we fight against the red light,
I think that there is a desire
and a reaction to the return population
regarding what we have done.
There is an interest,
there is a federation that is put in place,
there is a mutation that is put in place.
There are common interests.
I think that the future of Conarbe
and e-commerce,
if it is not ensured,
we have good days ahead of us,
we have good friends.
Thank you.
