The stars at night, they shine so bright.
Hi everybody, Jeremy here.
Coming to you from San Angelo, Texas, and I'm at the DFW airport.
I realize that it's been over a month since I've shot an episode,
and so hopefully I'll get back to doing these things on a semi-weekly basis.
The camera's probably going to do a little bit of this
because I bought one of those Gorillapod tripods,
and it's hooked up to a tree about as big as my two fingers,
so it's going to maybe sway a little bit.
So yeah, so I'm in San Angelo, Texas today.
I was asked to come down here and give a keynote speech to the AAF chapter down here.
I gave my presentation from cowboy to astronaut,
and it is designed and is more for a college-based audience,
and this audience definitely skewed older than college,
and so my section of the presentation where I give advice
and the things that I've learned in my career and that kind of stuff,
not exactly sure how relevant that was,
but anyways, I think it went pretty well.
The thing that I found was kind of interesting
was the part of the presentation that I gave
talking about trends and technologies and advertising,
and of course I go through the whole gamut of mobile advertising
and Twitter and Facebook and all those kinds of things,
and I guess I tend to take for granted
how many people still really aren't immersed in that type of stuff.
Those types of things are second nature.
I use them every day.
It's just part of my daily life.
For instance, I decided that I was going to have a hashtag at the beginning.
I had a hashtag at the beginning of my presentation
where I said, if you want to participate in the back channel during the presentation,
you can hashtag FCTA during the presentation.
Well, I don't think that there were enough people
who actually were on Twitter or actually actively used Twitter
to really have any sort of dialogue.
So as an experiment there, it was kind of a no-go.
I won't say it failed because it really never started.
It seemed pretty natural to me,
but it just hadn't reached any sort of saturation here
that would make it meaningful.
As far as a lot of the mobile things that I talked about
and all that afterwards,
I had people coming up to me and were saying,
we knew about all these things,
but we had never really put it all together
that you could put these things together
and use them in these types of fashions.
And of course, the big thing that they said then was,
well, but San Angelo is such a smaller town.
We're not a big city like Kansas City
and we don't have these big clients.
So what does this mean for us?
So really the first thing that I said to them is,
well, I guess I kind of realized that maybe 75% of what I talked about today
may not be something that they could go into their client's office this afternoon
and sit down and say, we have got a plan for you.
We're going to give you, you know, like Julio's burritos down the street here.
Probably is not going to benefit from a social media plan today.
May not, may not ever benefit from a social, for a social media platform.
But there are brands and there are clients here in this part of Texas
and all over the nation and the world
that may not today need these types of things,
but as they become more pervasive,
it's going to become necessary that they join this conversation.
So, yeah, I think it was good.
It at least gave them something to think about.
Another interesting thing that kind of came out of today
was one of my slides in my presentation, I talk about kaizen,
which is a Japanese word which roughly means continuous improvement in English.
And my point is it's during my advice portion for college students
that I don't necessarily know flu over so well.
But it talks about always really trying to continuously improve an idea,
not resting on your laurels, you know, going back to Barclays philosophy,
every idea has an expiration date.
And the way you keep these things from expiring is continuously improving ideas,
continuously finding new ideas.
And so there was, I was talking about that.
So something interesting that I learned was yesterday when I was traveling into DFW,
there was a college guy and he was flying in to try to become an intern for American Airlines.
And he was really, really very passionate about his, you know, his flying
and just airlines and airplanes and we talked about the planes that we were on
and it was, you know, it was all very, very cool.
And like during the flight, I was watching a dignation on my iPhone
and he kind of, you know, nudges me and points out the window.
And he shows me like this jet that's like a half mile away
because the plane is starting to kind of do a thing like this in the middle of the whole deal.
And he was showing me that, you know, that we were trying to get out of their jet wash
and I would have never noticed that this cool, you know, this plane was like
in a perpendicular path up above us about a half mile away.
You know, it's just one of those things.
He knew what to look for and it was just kind of cool to see something like that.
But the interesting thing was when we landed and we were taxing down the runway
he kind of nudges me again and he said, hey, have you ever noticed the winglets that are on,
that are on the airplanes these days?
And I was like, yeah, you know what, I have.
Over the past couple of years, I've noticed these things.
And he says, do you realize that those winglets have saved the airlines
millions and millions of dollars?
I'm like, no, that was something I didn't know.
It was kind of an interesting piece of trivia
because that's not something that I would normally look for in the first place
or try to find that type of trivia.
But he was like, yeah, you know, the thing of it is
it costs about three to four hundred thousand dollars to retrofit a plane with these winglets.
But that, you know, three to four hundred thousand dollar investment
saves so much fuel because the thing of it is with aerodynamic.
Sorry, I've been drinking.
As the air flows over the wings
the air wants to kind of flow over the wing tips in this direction.
And so if you add these winglets, the air can't flow over the wing tips
therefore reducing drag, therefore reducing fuel consumption,
therefore reducing the cost of fuel.
And so this three to four hundred thousand dollar investment
for each plane to put these winglets on
is saving millions and millions of dollars for all these airlines.
And it's those types of little tiny improvements,
little, you know, the kaizen, the continuous improvement that they're thinking of
that ends up paying off and becoming an incredible investment for them.
And I think that's really interesting.
San Angelo is a nice town.
The Concho Valley is what I'm in the middle of.
I'm standing next to the Concho River here.
It's very tranquil. It's hot.
I'm not used to it being this hot this early in the air.
So I'm sweaty.
I really wish that I had packed shorts.
But I'm getting by.
I'm just kind of killing time because I was supposed to leave,
supposed to get on a prop plane to fly between here and Dallas at four o'clock.
But I got a phone call from American Airlines that my four o'clock flight got canceled.
So they rescheduled me for a 530 flight.
So I figured, eh, time to go shoot an episode.
And no, you know what?
The thing of it is, it's getting really, really late.
I need to get on the Skylink and get to Dallas-Fort Worth Terminal A-18, I believe.
And I don't have much time, so...
