Yeah, the whole graphics behind the Winter Clash is like, I have a graphic designer,
a good friend, Robert Winkler, his name, and he's working since day one.
Last year he was also my partner for the event, like he's involved in the event more
than only the graphic person.
And he was growing with the event, like when he started, he was still learning new graphic
stuff and like already into it, but not really professional like he's now, and he was going
to other companies in between, so he was learning, learning, learning, and then we kind of managed
to keep the same style in the last seven years, like everything fits together, like using
the same, it's hard, it's pretty hard because it's only snow playing, and it's hard to use
the same logo in different ways, but I think we did a good job with that, everything looks
similar, everything fits, also the AdWords we put out, the DVD, the sign, or the AdWords
in the magazine, the flyers, the tickets, everything really fits together, I think, and so I think
he's doing a great job, I'm pretty happy with what we're doing, I think, if I look at all
the ad campaigns we had and everything, I think it's really...
No, no, no, it's fine.
All right.
Was it like kind of what you wanted to hear?
Yeah, yeah, kind of, was it hard to get a snowflake to be that heavy and powerful?
Like, you know how it's the ad in one magazine, for example, just the logo, and it's like,
you have any plans?
Yeah, I think...
So, how did you...
In the beginning it was, we just saw, in the beginning it was the first Winter Clash, it
was like, I wanted to do a competition outside of my hometown, so I didn't start about anything,
it was like, okay, Winter Clash is a good name, and winter and snowflake fits, so we
didn't really sort that much about it, but then we realized pretty fast how much potential
the event got, and then for sure we thought about the logo, and I think it went kind of
on its own, because we used the same logo in the same ways every year, I think, I think
after a while people recognized it, and then, because it's simply the snowflake, it's easy
to recognize, I think after a while, every roll-up later, just like if you see the logo,
these things automatically, to the event that's...
I think we pushed it with doing AdWords, but it's only the snowflake, or maybe sometimes
in the VMAG, I think two years ago we did like, double-page ad, totally wide, and only
a small, small, small snowflake in the side, saying like, soon or something, I think the
rest was totally wide.
Never.
I think that we played a lot with it, and sometimes we are, people wouldn't do it, probably,
because we don't do it with the wide double-page advert, but I think that's why we do it with
the wide and blue, I think that's why it works so good, because the blue snowflake is like
always in good detail, even if the whole page is wide, you're going to recognize the blue
thing, and then it's like the blue snowflake.
Do you like to always keep it blue, or is the wide and blue...
This year we thought about doing it orange, because it's a Netherlands, but then we decided
to keep it blue again.
Maybe, like for now, we've got several ideas to continue with it, but maybe at some point
we're going to change it, but for now we're pretty happy with the blue.
It's very good.
It's...
Oh, what was I going to say?
No, I think I'm going to go for orange.
We can do it orange, because it's... changing it would be bad for me.
