We are inside the author's workshop, which I am developing in Efti,
actually doing a fashion editorial project, and I wanted to get as close to reality as possible,
a real production, with all the previous work, because I insist a lot on all the work
that there is in the previous work in the direction of art, conceptual development,
and all the work that there is in the creative, scenographer, actress, make-up artist,
the casting, I want to see the whole process and see how important the collaboration
and understanding that we all go towards the same idea, so that the work remains coherent.
I do not want to use the front light, I want it to be a more dramatic, more cenital,
I also use a lot of side light, include many colors to give that industrial look,
add some color that is more expressionist in the photo session,
but make a light a little more dramatic, as long as it looks, because we are doing fashion,
we want to see the clothes, we want to see, but a little dramatic,
because I do not want the background to cover too many protagonists.
I do not want the background to cover too many protagonists.
And then I will give you a very important process, which is editing, editing,
selecting, making a good selection, not only choosing the best photos,
but also knowing what stories to narrate, what rhythm to give the story,
what photos to face, what photos, where you leave space for, well,
it works on the double pages, where it includes credits, that is, a series of things that we have to take into account,
and then of course everything that is the phase of digital retouch,
all the post-production of the image, which is as important as adjusting the colors,
I do not like to abuse the retouch, simply to optimize the photos,
but I am a little bit playing with the color and already a little bit showing the result,
the intention is that it is published as a professional work,
and I am going to collaborate with FTI another year,
and develop projects as interesting as you.
