So, did you want to go back to Web 2.0 and define that?
Whatever you want to do.
OK, let's go from mobile to O. What's the difference going
from Web 2.0 to mobile to O?
Well, if there is a mobile 2.0, it's going to be because
somebody breaks the back of the phone companies.
That's what Google is trying to do with Android and the
open handset lines, trying to bring the internet
mindset and the open internet architecture to mobile.
Of course, the phone companies would like to keep it
closed.
I mean, certainly some interesting things happening
on the iPhone.
And there's a foot in the door, obviously, with web
applications on the phone.
And to the extent that those work pretty well, that's
great, but it would really be fantastic to have an open
internet-style developer ecosystem on mobile.
And that would be mobile 2.0.
What I think we would see there is an extension of what we
already see with Web 2.0, which is the development of
information applications that are driven by user
participation and network effects.
Because that's what Web 2.0 is all about.
Applications that get better, the more people use them.
Whether it's more people are on the same social network or
more people are searching on Google and therefore the ad
network gets better.
The more people are clicking on links and therefore who would
get smarter about what people are really looking for, the
more people are commenting on Amazon so it becomes a better
product catalog.
All these are Web 2.0 phenomena.
The same thing will happen on the phone, except it will be
around things like location.
We're going to be able to say, oh yeah, more people are going
by this spot.
Why?
We also can look at things the other.
I think there's real moves to what I would call the censor web.
And the realization, again, this goes back to a fundamental
idea of Web 2.0, meaning is hidden in data.
And breakthroughs often come when somebody has a new
insight about the hidden meaning.
So Google, for example, realized that links had meaning
that was normally being thrown away.
And they built a page rank and that made a better search
engine.
That wasn't the beginning of what they did.
And so, for example, every time we spend money, we're
voting, just like every time we link, we're voting.
So there's a company I'm involved with, Gold We Sabe,
which is using that to be able to say things like, oh,
people who go to this restaurant often go back.
And people who go to this restaurant often don't.
People who go to this car dealership spend twice as
much as people who go to that car dealership.
Because all that data is hidden right there in the
credit card statements.
That also points out the whole direction, I think, for
M2O and the enterprise, which is think about what data you
have, think about how that data gets better through your
user interaction, and then build applications for those
users that give them back the value of that data.
Looking back at the last one.
