I'm Joel Borges. I'm a graphic designer in the advertising business.
I also run a congregate letterpress. I'm a pressman.
And I do wedding invites, cards, and printed material of the letterpress.
I'm Alexandra Douglas, and I don't have my own press,
but I have ad vise cards, and my company is Ad Creative.
We were talking about how it's really possible to meditate, right?
Yeah, I think the short-term or short-run printed piece,
the $3 magazine, the cheaper books, those are not throwaways,
but those are easier to handle on an e-reader.
People will kind of read it, it's not a great book.
But those special books that are award winners are really well done.
You're going to want to keep them.
And the e-reader does not give that book justice.
And all of the beautiful tones that come in the letterpress,
and you want to feel that beautiful paper,
you want to feel the impression,
and you want to know, as your wife had said earlier,
you want to know where you are in the book.
The e-readers don't allow you to do that.
The e-reader is great environmentally,
because you can kind of stop using all that paper.
That's a really good point.
So from that point of view, go ahead,
knock yourselves out, but again,
something special that's been written and crafted,
the book helps bring that to life.
It's not just about flipping a page on any of you.
There's something physical that you're with that book,
but it's nice to see even the music industry
that's coming back to find all and coming back
to do many things the way it should be.
It's a physical touch.
A tangible thing that you can collect,
that you can hold on to,
that you can prize for, you know,
all of the craftsmanship that went into it.
I don't know, I just think it would be a shame to lose that.
I don't see the printed work,
or print, per se, going out of fashion.
I just don't see it.
I mean, take a look at Goomburg,
and you know how many books do we still have in my time period.
They're collector's items,
and I myself have a huge collection of books,
from the early 1900s.
I have just, you know, as a creative person,
I collect things that are beautiful.
So I have all of these beautiful sheets of paper and books,
and everything about it.
That's never going to go away.
So how many of us are...
One of these days,
if you ever have another block of reading in Toronto,
people will realize, wow,
if everything that I have, all my photos that I've ever taken,
all of my videos, are all on this computer,
if that ever goes down, what then?
People have lost...
It's amazing to see people like just,
they don't know what to do,
because the power has gone out.
Everything's so needed, and so tied to our advice,
or our computer, or our aviary.
It'll be interesting to see what happens,
if things like that ever happen.
We feel that way, because we're passionate about that.
We print, we're designers,
and that is what's important to us.
Does everyone feel that way?
I don't know, but things, it hasn't gone away.
Everyone said the print industry would be dead
ten years ago, five years ago,
but it's struggling, but it's still...
It's holding on.
Again, maybe it's those throwaway items,
the popular stuff, and just trashed away,
but I gotta believe people still want to have something better.
I don't have any power presses,
they're all hand-dumped.
So I'm holding on to that,
and the craft, and learning how to do it.
I'm not going to lose this.
I'm not going to lose this.
I'm not going to lose this.
Thank you for watching.
