In nature, everything is upcycled.
Plants absorb light, leaves grow, soil is enriched, seeds sprout, ready for the cycle
to start again.
There is no waste, everything is reused.
In fact, waste as we know it comes from just one species, us, but maybe not for long.
The circular economy ends our reliance on the rubbish heap and turns waste into a resource.
Sustainability is designed into products, remaining valuable until the end, when they
can be introduced back into the production cycle.
One industry's waste becomes another's raw material.
The EU is already on its way to the circular economy through eco-design, waste prevention
and the reuse and recycling of products.
Businesses across Europe are making our society and environment more resilient.
In the coming years, they could go on to save billions of euros, create jobs and greatly
reduce greenhouse gas emissions.
At the moment, we are working for a company that is specialized in the treatment of the
raw materials, and we are working with them on the implementation of a new activity
that is able to recover paper waste, cardboard waste, and a lot of new furniture that we
have created that allows each of the boxes to recover waste that has not been well
delivered to our customers in the next few weeks.
Our position is quite original, but given the difficulties we face with more and more
companies, the circular economy represents a new opportunity for them.
They need support and action.
That is why we advise them on all the design.
It is really interesting that not only do we open our minds to them, but we immediately
move on to action for the implementation.
Today, any company that needs new sources of income and the objective of the circular
economy is to recreate, but to recreate, while advising society and nature.
Owning a good makes sense if that good increases in value.
So owning a house makes sense.
Owning any disposable good doesn't make sense, so therefore you should rent it.
Renting a washing machine makes sense for the user, because basically then you don't
have the problems of repairs and maintenance.
I saw new technology coming up, Internet of Things technology, so I thought there should
be a way to use appliances as a service and to use the materials again to make new appliances,
so not creating any waste.
We start with washing machines and tumble dryers.
What we say is you don't own it, you just use it.
We connect the appliance to the Internet, and we do that with a simple plug measuring
the energy use, and that way you can also monitor the appliance and give the user feedback
on how to use it more efficiently.
Right now Mila delivers the appliances, they do the service on the washing machines and
the dryers, and they support bundles with their knowledge of the market and the knowledge
of laundry to further build the service.
What is actually innovative and really new to this economic model is the way that different
people and different parties, institutes collaborate to deliver a whole different experience to
the consumer with much less impacts on the future of our planet.
The new commission has picked up the challenge again that would really be an opening for
a new economy that would be resource-sufficient, it would be economically profitable, so basically
all the things that we want for Europe.
