I know I miss you so much, but I know you're gonna do just fine.
You'll tell me all about it, right?
Yeah.
Okay, bye, honey.
Okay.
Carpenter.
Did you go for a carpenter?
Yes, hi.
Also, I wanted to go to here, to here.
Ooh, don't we need this?
Oh, yeah, definitely.
Sweetie, eight-letter word, garden vegetable.
Eggplant.
Well, live here.
Friantre.
Yum-yum.
You're a genius.
Guys.
This is...
I knew you were sad about missing her plate.
How did you...
I had a coupon.
More ways to search, more ways to save.
This is today's Valpak.
Ready in dolly action.
I miss you so much.
Bye, honey.
Okay.
So tell us about the concept of the tenure show.
The concept that was chosen is titled Coming Home.
It plays to the emotion of the family and savings.
And there's this build-up of the working mother
being away from home and missing her child's plate.
And the build-up and emotion that the dad and daughter
want to create for when the mother comes home
to reenact this plate.
So they are finding different ways to save
to create this theatrical performance for their mother
when she walks into the door from being gone on a business trip.
Trying to establish an emotional connection
with the audience and the brand as much as possible
and show that how savings using Valpak
and the products that Valpak brings to them
can actually help improve
their everyday lives.
Let's talk a little bit about building these characters.
I think really early on when Troy and I went out to LA
to sit in on some of the focus group research
we learned that for consumers saving money
is an emotional experience.
Something that they do for a variety of reasons
and the motivation can be different for everyone.
So I think from the beginning we knew
we had to find a way to bring that emotion through in the spot.
To make this more of an everyday real experience
that people can really relate to.
So then how did that come through in the character?
In the creative.
I think one of the challenges that Valpak has
is it's perceived as a lower brand.
It's perceived as kind of a brand that can't elevate itself
to a state where people are actually envy the brand.
They want to really have the brand
be a significant part of their lives.
So when we think of brands that we associate with that
like Starbucks or Apple or these types of brands
that have made an emotional investment in marketing
and advertising and trying to really connect
on an emotional level with the consumer
that was our goal.
And so what the research showed us was
we were kind of lacking with that emotional connection
and I think what the characters do in this spot
is a nice job of authentic, genuine portrayals of real people
but they do it in such a charming storytelling type way
that the brand of Valpak is kind of almost oozing
through the storyline in these characters
and obviously our hope is that this warm almost kind of embrace
that we hope America has for this spot
is going to some of that halo is going to rub off on Valpak.
Ooh, don't we need this?
Oh, yeah, definitely.
Sweetie, eight letter word, garden vegetable.
Eggplant.
Let's talk a little bit about how you came to this script.
Valpak really is about making lives better.
By saving people money we want to follow the story
where you see that unfold throughout.
At each turn the family is turning Valpak
and using its products to save money
on the things that they really need
and we thought that this would be a pretty engaging story.
It's not just, you know, dad going out and buying things
that are sort of insignificant.
We wanted to create something that, you know,
a little story that people would find enjoyable
and so we call it coming home
and that's really what Valpak is all about.
Valpak is about, you know, the joys of being home
and that sucked.
That was actually bad.
No, that's fun.
Yeah, that was good.
It's more about the combination of goods
that create, you know, a bigger picture
versus the individual, you know, smaller scale savings.
Oh, my God.
You know, people say we were crazy to write a dragon
because they have a habit of, you know, setting people on fire.
But, you know, we were determined.
The cinematographer, he's worked with Mickey Rourke
and he said, quite far to the dragon,
it's much easier to work with.
He's very focused.
Talk about the building up of In-N-Out Burger
by, you know, fellow friends or...
Seth Allen's in a hole.
He just, you know, he really had his looking forward
in In-N-Out Burger and last night was real disappointment
and it was probably the most disappointing moment of my life,
to be quite honest.
Yeah, I was like that.
Yeah, Seth didn't have a very active childhood.
He wasn't around.
He went to Notre Dame.
I mean, you know, that's all you really need to know.
Yeah, that's pretty creepy.
Yeah, right there. It's just bad.
Yeah.
When it comes down to it, it's really just a burger.
Yeah, it was. I mean, really.
Not even that good.
Tomatoes too thick.
You can't have a thick tomato in a burger.
Yeah, it's good.
It was thicker than the burger itself.
Watery.
Yeah.
Put that apart, right, Joey?
Yeah, put it apart now.
They can say, ready to go out with all your stuff
and get ready on the sidewalk.
Jeff, go help her.
Hey, Art Department, someone go help her.
Get out of there.
Set her up on the sidewalk.
Set her up on the sidewalk.
Ready and action.
Here we are on the last night.
How are you feeling?
It's been awesome.
Everybody's been really nice,
and I love the concept of the commercial,
so it's a really cool story.
It's been great. Everybody's super
good at what they did.
What more can you ask for?
I'm feeling great.
You know, you don't really picture
how all the scenes
are going to work out
until you're actually here and you kind of see it
and you start to build the sequences in your mind.
It's just really, really coming together well.
It's just seemed like
a fun collaboration.
Ideas were coming from
everyone, and they were
all good ideas,
and that really added
to the whole fun
of the play, so I think just
the collaborative spirit
and everyone wanting to do something
that was both entertaining and informative
was really, really
rewarding.
And watching the production, the way that they pulled it off
was amazing because
I didn't know how they were going to make
day into night, if we were shooting at night scene
all day long.
It's covered the entire backyard, you know,
and it was just completely black.
Very, very convincing.
So I've been super impressed with the wizardry
coming together.
What about this
kind of drew you into the commercial?
Well, I really
like, you know, emotional stories
that are kind of
based in reality, and
the story is so
real and natural
and tender, but also
has kind of a whimsical sense of humor about it,
you know, happens all the time,
one parent's out of town,
the other parent,
the children are, you know,
like to do some kind of surprise when she gets back
and she might feel a little bad
that she's away and missing
some of the family events, so
having it be a real
story that
has
a little bit of a
sweet tension in the resolution
and be able to pull that off
is just, you know,
it's a challenge, but it's really gratifying.
It's always great, you know,
if there's an after you're going on
so many commercial auditions and even if you have a line
it's one or two words, it's a look, so actually getting
to be a part of a story
that's also, you know, part of the commercial
that's great.
What more can you ask for?
I guess that it's so
relatable, you know, like
having family and, you know,
a lot of moms have to work and
I feel that way, you know, I never want to be
apart from my friends, my family
so just that aspect.
That's how sweet it is with the dad
that is so sweet.
What's your favorite part
about the whole shoot?
I think
one thing that was
really
charming
was how the kids just
embraced the play
and it seemed like they just wanted to do it over
and in fact
they embodied the characters
that were written for the play.
I mean, it was
Kamari as the officer one
being the tough officer
and it was at Adrian's, offered her two
as the more shy one
and then the Sam from the Dragon
was like totally
into it and of course
Eden as the princess, it's like
you know, she's sort of born to be the master
so you'd think that, okay, I'm going to have
to give these kids every line
but they remember
the play, they were like doing it
in front of our eyes like they've been rehearsing it
for months so that was
pretty amazing.
Oh, that was my favorite part.
Yeah, the play was my favorite part.
I didn't feel like I was, you know, having to act
so it was so cute.
All the kids up there, I mean they were making up their own stuff
while we were watching, you know.
Working all day today
with the kids doing the play
with a phenomenal experience to just
you know, watch them
interpret those roles.
We hadn't storyboarded the play
so the play was a little bit
ad hoc, it was like we were going into it
hoping the kids would
memorize their lines
and me, they kind of had brought their characters
to life a little bit so you know
they come on, it's kind of fresh
you meet them for the first time
and you hear the way they're delivering the lines
you work with them a little bit
and the kids just meant to be charming
and so whether the kids hit their line
or not, it's going to be
something extraordinary because even if a kid
messes up, it's just
you can't help but just smile and be like
that's the way it would be, that's the way
kids play would be.
The dragon!
So you had fun?
Yeah, it's been amazing.
I'm sad that this is the last one.
I've had a lot of fun.
It's been great.
It was great and it was a great shoot
and really good spirit.
So you had fun on the shoot?
The shoot's been great.
I can't wait to get to New York
and edit this.
The dragon!
The dragon both is our.
Princess!
Princess!
Come forth and shout yourself.
If we don't find her, we'll look high
and look and keep your voice
well whispered. The dragon bounces
our lips in this forest.
Maybe the princess encountered the dragon
and her grisly demise.
Don't think such wretched thoughts.
Look there, behind the oak!
It's the princess!
Your Highness, what are you doing
so far away from the castle walls?
It's searching for gold.
Gold? But Your Highness, you have
a king's ransom and gold at the castle.
Yes, but finding it in the most
unexpected places is
far more enjoyable.
Look, see?
I found this nugget behind that tree.
Why, this is quite pleasant.
You may keep it. Thank you, Your Highness.
Enough. We must return you
to the castle walls at once
before the dragon bounces our feast
on our souls. Silly old man,
that's just a fairy tale. One,
I do not wish to be a part of. Let us away.
Roar!
She lives!
I should eat you for giving
away my gold.
I didn't know that gold belonged to you.
The forest is my home.
Everything in it belongs
to me. My apologies.
What do you do with it?
The gold? Yes.
Nothing. Then it is worthless.
You are brave to speak
to me in such a manner.
Gold is like friendship.
If you don't share it, then it has no
value. No one has ever
shared friendship with a dragon.
Then I should be the first.
I am Kate.
And I am Balthasaur.
It's a pleasure to meet you,
my friend.
Princess, what are you doing
with that dragon? Finding more gold.
Huh?
I always think to find it
in the most unexpected places.
Find the local savings you want
right when you want them.
More ways to search, more ways
to save. This is today's
Valpak.
We'll see if we can just be sure.
Yeah.
We'll have to remind you or we'll be
okay. I'll tell you.
I'll tell you.
I'll tell you.
I'll tell you.
I'll tell you.
I'll tell you.
I'll tell you.
So,
what made you want to be in this
commercial?
Well,
I like acting.
And
I just, I try to
be a part of
what I can to
to just act
is my favorite thing because
you get to be different people
on every
part and audition.
And it just,
it makes me want to express
my feelings about acting.
What was your favorite part of the shoot?
I liked
being on stage
with the dragon. That was nice.
That was fun. Yeah.
Was this the first time that you ever played
a princess? Yes.
Yeah? Yeah.
I heard that you didn't think that you did well
in the rehearsal.
Yes. I got
a little bit pushed by the director.
Oh, really?
Because
he kept on asking me to do
different things.
Like,
then I should be the first to that line
and he would do it over and over again
in these different things. And when I got out
I was like,
no, I just did not have fun.
Can you please go?
And I'm like, oh, just forget it.
I'm not going to get it.
I was
confused and
didn't think I was going to get it.
But when she told me, I was like
really? Because
I didn't think you guys would like me
at all.
When you found out, were you super excited?
Yes. Yeah.
Did you have fun on the shoot?
Yes. Okay, great.
Thank you so much.
