PQ is a new brand that we started from the ground up.
We had to invent a name for a brand of glasses or eyewear and we had to do the logo and PQ
is because you write P and Q, you draw glasses and they are palindromic so you can look at
it from here and there.
Each one of our frames is named after a London underground cube station so Angel, very trendy
place in London, it's Old Street.
I wouldn't even bother to tell you, you know this is printed, who cares, what we care is
it, does it work well, does it give you freedom to do things that you can't in other techniques,
not the fact that, hey guys this is printed, it is printed, yes, I think it's the first
pair of glasses that I know about, that is one component, it's monolithic and the material
which is polyamide and the geometry which is like a stem that is flexible one way and
it stops, it gives us things that you can't do with the CNC cutting and components.
It was in 99 I think we had a first outing of what used to be called those days rapid
prototyping and we did a show called Not Made by Hand, Not Made in China showing that
it's not for prototyping, we can actually make the products, we can print products and we
did vases and lights and jewelry and stuff like that and there was a lot of excitement
in the technology there but it was obvious, it was on the cards that technology will be
embraced by lots of people and then it will be less exciting, I mean you can do more exciting
things but the technology itself would be and should be taken for granted if you ask
my studio to send you a film of how say these glasses are made, this is a prototype, you
see that there's so much manual work around it and so much fiddling, I don't want to take
the job from these people but this is a different way of doing something, I'm not a very good
model, this is probably women's glasses.
