For real we present all the new joker line, the beginners range of climbing suits, the
alpha, the front part is the same than the last joker, it's a more technical feel.
We now are using Zenith 4, it's more durable than Zenith Pro, the heel, it's more cushioning
than the jokers before, no lean and in all joker range it has double tone, the difference
between joker and alpha is just the leaning, and we present the jokers in laces and velcros,
we present the joker plus with three velcros, stiffer and more cushioning in the heel, in
velcros and laces, men's version and women's version except the joker plus laces.
Men's version are narrower and less volume, alpha is going to be 80 retain, joker is 90,
joker plus 100, I step up, the joker plus is the new Diablo, the last is more technical,
more pointed in the front, it's flat but asymmetric, a really technical heel, it has Zenith Pro
rubber, the Diablo will be 100 feet.
So our newest model that we're releasing is called the Narsha, so the hardest thing in
the shoe climbing industry is the heel, we have this patent pending technology, it is
an expandable and retractable material that we're working with, so if your heel is bigger
it's going to expand, if it's smaller it's going to kind of retract.
Our manufacturer and designer, they've been working on this for about 18 months, almost
two years to nail down this technology, another really awesome feature with Butora, we try
to be as sustainable as possible, when we put together shoes, the rand and the soles
and you grind the rubber, it creates a lot of powder and a lot of people sweep that up
into the trash, we collect all that dust and we have a particular mixture we've been working
with, so this design is actually our Neo-Friction Butora rubber, so great toe hooking and things
like that, single velcro strap and we've added this extra double string strap, so this can
really kind of just fine tune and get that adjustable fit, and the interior, we use a
high quality German leather footbed, it's a very aggressive shoe, a stiffer shoe compared
to say the Acro, the amount of rubber and materials on this and the Acro really reduces
stretch, we also use ABS midsoles, hard and 3D injection molding, out of the box how it
feels is how it's going to feel for its entire life's fan, this is going to be our top quality
performing shoe at $175.
Mainly for this year we came up with a whole bunch of upgrades to pre-existing shoes, so
the first one is the rave strap, comes in a lace version as well, the crush, this is
the price point entry $69.95 retail, we have the padded ankle cuffs, same with the padded
tongues, holes in our rubber, which allows for good spread, it has a synthetic upper,
this is our only shoe that does have synthetic, all the other ones when we move up in price
points goes to the leather, contoured straps, so it's not coming flat across, it kind of
goes with the natural arc of your foot, it's a flat last, great for vertical terrain, so
that's the rave and then this is the crush, the lace version as well, contoured lacing
system, otherwise all the features are the exact same, so this is the red point, $89.95
retail, get a leather upper rather than the synthetic, you still keep the padded tongue
for the comfort, same with the padded heel, you do have the 3D molded heel cup, the rubber
on the heel is the same rubber that we use on the front of the climbing shoe, on the
toe box, you also get the slingshot rand, we call it the X tension, when we are applying
the rubber to the front toe box, we glue down the bottom rubber here and then pull it under
tension and glue it to the top of the shoe, it's helping pull the toe into the downturn
shape of the toe box, this comes in the lace version as well, this is the Rockmaster, same
thing everything, again we have the contoured lacing, so this is the rocket, immediately
you notice the 3 strap, we do lose the padded tongue, between that and removal of the padded
heel cup, you gain a lot more sensitivity, we still keep the 3D molded heel cup, again
with the smooth rubber, as we moved up they got more and more camber in the arch and then
more and more downturn in the toe box, the rubber for the toe box is pulled under tension
and glued under tension, but we get the polypropylene midsole that helps keep that downturn even
more, more aggressive power upper, and then this is the Rockstar, the only difference
is the contoured lacing system, this retails for $99.95, excel almost at anything you can
do, but I'd say probably the steepest is where they excel the most, so the new product we've
got going on today is the newly redesigned Rubik's shoe, we went with the Velcro design,
fairly flat with a slightly downturn toe, works really well for vertical, really thin
edging or pockets, the heel is nice and tight, the construction is a leather, unlined leather,
this section will stretch just a little bit for your knuckles, but with the Velcro here
on either side, it keeps it nice and tight, excess grip, really really good rubber, pretty
stiff, it's not going to be like a board lasted shoe, but it's stiff enough that you
can stand on any edge, if a beginner is using this, if it fits their foot that's great,
but I found that an intermediate climber will find more value out of this shoe, the other
new shoe in our lineup is the women's Felix, very similar shoes, essentially men's and
women's versions, you can see that this is a lot wider to accommodate a wider forefoot
versus a narrower thinner forefoot, the toe box up here has a lot less volume than the
toe box of the Rubik, fairly flat with a little bit of downturn in the toe, great for edging,
great for limestone, designed for very narrow heels, rather stiff shoe, especially here in
the forefoot, but it gives it enough flex to be comfortable, while still being able to stand on
all the edges that you need, the first one is it's an all new shoe, but it's kind of replacing
a classic, the shaman lv, lower volume high performance shoe, the update is an all new
lash shape, meaning it's a completely new shoe, new design, with two Velcro straps instead of three,
giving it actual more toe patch rubber and a little less aggressive toe bump, not a big fan
of the love bump, it actually fits even better, and this is a very comfortable high performance
option for a lower volume narrow foot, this is definitely near the top of the line in terms
of performance, a step higher than that would be our agro, which has significantly more toe patch
rubber, and is significantly softer, giving a strong climber a lot more sensitivity on the rock,
slight step down takes us to our other brand new shoe, the Supra, which you can see from its shape
is a little bit down cambered, but not aggressively downturned in the toe, a very supportive full
length midsole from the toe to the heel, with a very, very precise toe box, again focused on that,
if you're climbing really, really vertical terrain or just a little overhanging in the
tiny little nubbins, that's what this shoe is going to excel at, three Velcro strap because
we're not as worried about having that extra toe patch coverage, the Supra is kind of a medium
volume shoe to a slightly higher volume, but that's also why there's three Velcro straps on the top,
so if you have a higher volume foot, there's lots of room to expand, and if you have a low
volume foot, there's lots of room to to cinch it down and lock your foot in there, probably our
most exciting project right now is the relaunch of the Defi and Electra, a completely new last,
completely new shape, completely new colors, and most importantly new materials, going to fit
more people better with some changes in the volume, so it's going to be a little wider here,
with a little less volume here, we change with the direction of one of the Velcro straps,
you can undo both at the same time, and it pulls from all sides now a little bit differently and
locks the foot in slightly better, we have a new synthetic upper mixed with a new mesh material
footbed that also has an antimicrobial treatment, which kills 98% of bacteria upon contact, this
will keep it from getting smelly for a lot longer, most if not all beginner shoes are extremely stiff
in the midsole, so a beginning climber doesn't learn how to use their foot as well, the Defi and
Electra are going to stay touch softer so that a climber can have a shoe that's still very supportive,
very comfortable, but also more sensitive so that they can actually climb steep boulders and top rope
with their friends all in the same shoe, are staying at their same price point that they have
always been at, which is $89, the Supra is going to come in at $140, and the Chakra is going to come
in at $160. So this is the new gambit for a beginner, you know, a workhorse can climb in the gym or
outdoors, it's a good just all around shoe, or for an advanced climber who say wants a real
comfortable shoe for all day climbing, so you can see the last here is a little bit wider,
and it is, you know, still a little bit of a point, for the outsole we use C4 rubber,
thermos versatile rubber compound, so it still works for overhanging stuff, still works for slab,
we have a thermoplastic midsole, and so when you heat that up and thermoset it, it just retains
its rigidity over time, so you're actually going to have a more stable platform for a longer period
of time Velcro and lace versions, so these both retail for $120 in the States. The Blanco is sort
of a revamp of the old Anasazi lace, the white version that we did 70 years ago. The Blanco is
always known as the most aggressive shoe in the Anasazi line, so those of you who are familiar
with the Anasazi last, it's got the same shape of one of our most popular shoes, the Anasazi,
and it just had a lot of heel tension and a really stiff platform, so we wanted to recreate that
with the Blanco, but put some more modern features into it, a thermoplastic midsole, helps retain
the shoe's rigidity over time, it also makes a stiffer platform and you can use a lot thinner,
so you can make the shoe a little bit lower profile, it's a perforated tongue just to help the shoe
breathe a little bit more, it's a lined synthetic, is a bit sort of medium to higher volume shoe,
so people with a larger foot will do well in this shoe, and we use our still C4 rubber still on it,
so it still has the same classic shape of the original Blanco and the Anasazi's overall, just
with a lot of heel tension and a really stiff platform pretty much.
And this is the Kataki, awesome new shoe made for really precise edging, traditional lacing system
right over the toes, with speed lacing like is on the Miura in the back half of the foot,
has our P3 system that helps deliver power right to the point of wherever you're edging,
it also keeps the downturn shape of the shoe over time. The other feature is the S-heel,
a reinforcement on the medial side of the heel that really helps you get much more power when
heel hooking, especially when you're in a high torque environment. The men's and women's are
different not just in color but in the last, the women's uses a lower volume, narrower last,
the men's uses Vibram XS Edge and the women's uses XS Grip 2, the Grip 2 compound is a little
bit softer, it's a little bit grippier. The reason we have the edge on the men's is it's
a little firmer and it won't deform as much. The Kataki is coming out spring 2017 and retails for
$170 and this is the new Miura XX. It's the 20th anniversary of the Miura shoe, limited edition
and it is an Adam Ondra signature model. It's a little bit different from the traditional Miura
in that it uses La Sportiva's P3 system. Adam used this to climb his route change,
which is 9B+, one of the most powerful shoes in the line. It's going to retail for $200.
The Mithos gets a new version, it doesn't replace the existing Mithos but we've come out with a
supplemental version called the Mithos Eco and what sets this one apart is that it has 95%
environmentally friendly materials, water-based glues, metal-free tanning process, biodegradable
leather and a lot of recycled components, both the webbing, the laces and the rubber. The rubber
itself is made from Vibram XS Edge rubber and after we've stamped out soles for all of the
other shoes, we have scraps left over. We're able to reuse those, devulcanize that rubber and actually
put it back into new sheets and then reapply it to this environmentally friendly Mithos Eco,
just an all-around super versatile shoe, an awesome patented lacing system that hugs your foot
all the way from the heel all the way to the front of the toe. Medium supportive, flat-lasted,
fits a huge variety of foot shapes and this is the Maverink. It's a new youth climbing shoe that
we're coming out with in 2017. A lot of the younger climbers really like climbing with no-edge shoes.
This one in particular is a super cost-effective shoe. $120 has P3 platform, XS Grip 2 and Vibram.
It's very soft, very sensitive. It's an online shoe so it's designed to be fit relatively small
with your toes downturned. It's available up to size 42 only. This is the Grip It. Our design team
worked with a diatris to really design a shoe that was shaped like a child's foot. Children's
arches don't usually develop until later so we wanted to make a shoe that was very comfortable
and really didn't impede the growth plates especially in the metatarsals as can happen
if you put a child into an adult shoe that's really constrictive. It uses no-edge technology
in the sole and has a speed lacing system that is infinitely adjustable with the draw cord.
The big benefit of having a really soft climbing shoe for a child is it really aids in proprioception.
Child's able to get out there and climb and feel the world around them and really develops
some sensory and tactile relationship through their contact with the earth or the rock or the
climbing wall. So the Grip It is made in Italy and retails for $90.
This is the brand new Rocket. It's going to be coming out for spring 17. Requested and designed
mostly by our European protein. We made it out of a leather upper instead of a synthetic upper
and we put a ton of rubber on it. The leather is actually pre-stretched after the dyeing process so
stretching isn't a really a concern like it is with some other leather upper shoes. The excessive
amounts of rubber all over the shoe will also prevent any stretching. It's an unlined shoe for
increased sensitivity. The whole shoe was built as a slipper with one big velcro strap across the
top and in the back here we were able to take the outsole and wrap it underneath the slingshot
ran so that there's no possibility of it peeling away. It does have a slight downturn to it. The
midsole is fairly stiff in comparison to other competitive shoes designed for steep angle rock
and competitive indoor climbing. We were able to bring it to market at $145 for a top performing shoe.
Here we have the Agama. It's our new shoe. It's going to be more of the entry level
but it is also an all-around performing shoe. It is a flat sole. It has a 3D molded heel. Synthetic
tech flex material on the upper here provides a consistent stretch. The nice thing about it is
it has a retention to it. It's not going to maintain that stretch. It's going to constantly
recoil back down. The inner here is a premium leather for consistency within the shoe. It's
not going to stink as much as a synthetic material. It is an asymmetrical toe. In this molded heel
there is a TPR gel so you have a nice cushion on the heel. We also have a polycarbonate midsole
and so the stiffness that you get would be like mid-range stiffness. Price point on this guy is
$83. I'm excited to introduce a new shoe called the Voltage. The Voltage is a fantastic
downturn rock shoe. The forefoot is perfect for a much wider fit. The downturn of the Voltage
is not so dramatic that it's not usable for edging and things like that. Good precision
shoe for all-around performance climbing. The toe patch on the Voltage is designed for
really extreme toe hooking. Other neat thing that the Voltage has and that Red Chili is known for
is its genuine leather footbeds. Really make sure that the foot stays in place while it's inside
the shoe. The overall shoe is a microfiber. It keeps stretch pretty minimal. This shoe is quite
soft and it has virtually no midsole. Price on this will be $149.95. The Fusion is a new iteration.
We took a lot of what we learned from the Spirit VCR and created more of a performance focused
product. It has a little bit more of a pointed toe and it still has that same nice soft midsole
that the Spirit has but that's also supportive and access grip rubber from Vibram. The new Fusion
is going to be perfect for high performance edging and being in all day. The last of the Fusion is
built on the same last as the Spirit VCR. The perfect last for all day comfort and performance.
The Fusion will also be available in a ladies version which will have a lower ankle cut,
lower volume overall and it's going to be more comfortable on the Achilles tendon.
It'll retail for $129.95 and it'll be available next spring.
To start off with I'd just like to create a reference point really and that's the origin.
So this was really successfully launched this time last year. Absolutely perfect for
entry level climbers. We've added to that with a girl specific lust. Smaller volume throughout
the shoe, particularly kind of less kind of bulk in the toe, narrower heel cup, a bit narrower
kind of across here. So even though it is a girl specific shoe, if you're a guy with narrow feet
this might fit you better than the original origin. I'd like to present to you the Force V,
a really cool new shoe. It's kind of an evolution of the old Force X shoe and we've taken Heinz
Mariaka, our rock shoe designers, active randing and we've kind of slimmed it down and you can see
that in the old version we said there's kind of a big chunky bit of orange rubber that used to sit
up here and kind of same thing up here. We've just trimmed that down so it now sits more cleanly
in line with the closure on that side. We've also taken some of the bulk out of the heel
on the outside. That just means that the heel cup is a lot more comfortable. The origin doesn't have
the active randing. The Force V does have the active randing and then we flip over the shoe
and we can see here we've got this this vision rubber and here we've got the excess edge.
Both are really really durable but maybe this is a bit stickier. This is going to be a great shoe
that you know more advanced climbers are going to use as their comfortable shoe in all sorts of
situations. Sport, triad, that kind of thing. In men's and the Force V in girls, again like the
origin that we just spoke about is a women's specific last not just just different colors.
$129 it's a really really strong shoe. Here is the Instinct VSR. We've got that highly charged
bi-tension active randling that gives that kind of explosive power. A thickly ribbed toe randling
toe patch. The best technical heel cup that's out there. The important difference really is that
we've actually applied excess grip too. This shoe is I guess a much softer more supple example of
this is going to fit more snugly. It's going to suit the smaller lighter climber conform to the
holds under their weight in a sort of slightly easier manner than this shoe. So that's it Instinct VSR.
This is the runner and the runner LV. We ran the rand rubber to basically change color and to look
like a sole of a sneaker. A downturn pretty good. We have a fish hook midsole on the inside and we
used our unparalleled rubber the black rubber which is our own own rubber and then this is the first
time ever that we've actually put color in climbing rubber so we actually were able to infuse color
into the carbon rubber and have a sticky outsole on the all blue one. The price point is like $119
at retail. Pretty soft shoe that could hang on the shelf right next to a really expensive model
and this is the street. It's just black on black really simple it's all synthetic so it's not going
to stretch. It's downturned it's a really soft shoe as well. There is a midsole but it's not
insanely thick. You're going to have a lot of comfort but in a downturn model. The heel we
didn't put a whole lot of tension on but a lot of intermediate climbers actually buying this shoe
because of its comfort. The padded tongue the softness you're getting the features of the
really high-end shoe for a really good price and a really good transition to something really
advanced. So this is our new shoe it's called the Free Range and we built it on the same last as
the street shoe. We did a one strap closure put a bunch of rubber all over the toe box
but kept it really thin. We put a lot more tension on the heel and the price point on this is $149.
We wanted to be able to sit next to any $179 $189 shoe. So this is a new shoe called the One.
The first cool thing we did is this synthetic upper is actually one piece it's like a no-sew
upper and it's really insanely comfortable. So we put it on a pretty flat last but we put a lot
of tension in the heel like even compared to the street shoe it has a lot more tension. We actually
added in this binding on the tongue so what that actually does it holds the shoe on your foot while
you're warming up and technically you don't really even have to lace the shoe unless you're ready to
climb something pretty difficult. So these are the kicks we did a regular volume and a low volume
as well. We put the all all blue outsole and we stuck with our traditional black rubber on this
one. It's a really simple fast closure. Put a super fat tongue on there. It looks like you're
wearing like a street shoe or skate shoe. They're both leather so they're going to stretch and
they're going to be really comfortable. The last is really flat it's not downturned or hooked and
we put a decent amount of support in the midsole. It's not insanely stiff but definitely a little
bit stiffer than some of our other shoes. So really good for the gym or transitioning outside
for a beginner and intermediate. So this is called the Bowler. This is like a really entry model.
Initially made it as a rental shoe but when we put on Kickstarter it did really well. A lot of
the traditional bowling shoes have split leather so different color leather on the internal and the
external side of the shoe. It's really comfortable. It's all leather. It's going to stretch. There's
a giant padding in the tongue. Not much tension on the heel at all and we ran the external rubber
parallel to the ground so when you see it on the wall it looks like someone's wearing a pair of
street shoes. It's just pretty neat. This one definitely has a midsole that's going to keep it
pretty stiff but you can see it's actually kind of like a soft more comfortable shoe.
