My name is Angela Brady and I'm the President of the RIBA, that's the Royal Institute of
British Architects.
I want to tell you today about the wonderful Regent Street Windows project.
What it does is it introduces six young talented architects with six retailers and it's a new
collaboration that gives the opportunity probably for the first time for these young architects
to show their skills off in the public.
I'm George King.
I'm Mark Nixon.
And we're from the Architectural Practice Neon.
The top shop colour wheel is the reinterpretation of traditional shop window mannequin which
allows single outfit to be focussed at different times of the day whilst also allowing the
full spectrum of top shops spring collection to be viewed.
It's rewarding for us as a quite young practice, we've been formed for about a year to get
to work in such a high exposure kind of location so that's been really rewarding as well, the
public interaction side of it.
My name is Arthur Mamoumani and my practice name is Mamoumani.
This is the magic garden project done with Karen Millen.
It was a project made of very simple material, cable ties and 3D spacer fabric which is a
material they use in sportswear and bags and we've used it for a beautiful fluid form
going all over the 30 metres of the store front.
I do believe that this type of installation is probably what architects will do more and
more like pop-up installation, things that make people go out of their home.
My name's John Tolith.
I'm an architect.
I work for Gensler.
Not many people actually have the opportunity of driving a Ferrari but there's an emotional
response and relationship to the brand and aspiration.
We've crafted a representation of both the heart and the brain and then built a story
around that in terms of animating the feeling, the heartbeat, the synapses within the brain
and the relationship that that will engage with customers or the public walking outside
the store.
To have a relationship between retailers and designers to communicate with the public
I think is a really bold move but a really timely one.
Hello, I'm Deborah Nagan.
I'm from an architectural practice called Nagan Johnson.
We met the team from Esprit and they started to talk about what space in the shop they
would like to give us and rather than giving us a window they wanted to put something big
in this atrium space.
We created a beach scene in order to celebrate the beginnings of the brand but also to fit
in with the start of summer and the new summer collections coming in.
This included the idea that we would create a very large wave so we're using chestnut
pailing fencing and in this case the fencing has created the wave coming straight up out
of the sand.
My name's Carl Turner.
I'm a director of Carl Turner Architects.
We discovered that one of our design heroes, artist Gordon Mataclart was actually based
in Green Street in Soho in New York in the 60s just down the road from where Jack Spade
is now in New York.
So kind of got us thinking about that way that he kind of cut pieces from buildings
and used them in collections.
So for instance you know we start with the kind of super graphic on the face of the
window then we've got the kind of big fantasy facades of New York in the windows.
We've got a table in the store which actually shows the process and then finally we've got
the blackboards that were already in the store but we've kind of appropriated those and worked
with illustrators to create fantasy scenes of New York from fantasy windows.
We are AY Architects.
This is Anthony Boulanger and I'm Jörgier Manolopoulou.
The design of the installation is generally speaking a three-dimensional herringbone screen.
It's inspired by the herringbone pattern which is a common stitch in men's tailoring and
it's a common motif in architectural design.
It is a freestanding flat-pack interlocking system which doesn't have any screws or bolts
just some very elegant coloured perspex pieces which slot and brace everything together.
Region Street is one of the first urban shopping streets in Europe and I think that the very
fact that it has this long history to be seen at doing something so collaborative and so
modern with our young architects is a great thing.
The best way to see these projects is to come down to Region Street until the 6th of May
and see them for yourself.
