Thank you very much
Hello and welcome to Immobilienprofi.tv.
My guests today are Jürgen Engelberg and Marcin Icke from BVFI.
And today we would like to talk about the owner's club, the first German Immobil Club.
Here is a digital farming tool, exclusive area protection, lead generator 4.0.
What does that have to do with that?
First of all, thank you for being here today.
The owner's club, the first German Immobil Club, is a project of BVFI.
What we are now starting in a relaunch, on January 1st and 2nd, we officially started the project outside
and in the last year we had presented the project to the interns, to our representatives.
We have learned a lot about it.
And what you have to say about the owner's club, or the first German Immobil Club,
is similar to an automobile club, similar to an ADAC.
There are a lot of car drivers who are in an automobile club.
In the Immobilienbranche there is something like that so far.
Then we thought about what we could offer here at the performance portfolio.
We have developed a lot of things in these areas.
Some of them have already been produced and some of them are still coming with them.
Performance for whom?
Performance, first of all for the member, that is, the end consumer, for the owner of the Immobilien,
but also for the owner.
So the owner's club is not only aimed at owners, but also at people who may not be owners today,
but may want to become owners tomorrow or the day after.
Yes, in terms of the automobile club, which in turn is the property of the Immobilien.
At the automobile club, I think, at Panhehl and others.
How could you now look like a performance portfolio because of the Immobilien?
First of all, we are now in a area where we limit ourselves to digital things,
or also to the advice.
But it can also be so in the future that we may not have a yellow angel,
but maybe a green angel, who then takes care of basic care,
offer the service services or similar services around the Immobilien.
What do we have for a moment, for example, with the owner's club manager?
Perhaps you say a little bit about the subject.
The owner's club manager can be summarized very briefly.
Essentially, this is an app and a desktop application for the end consumer.
And it is about getting a digital house file, so to speak.
In this owner's club manager, he can access his complete Immobilie digitally,
e.g. the payment systems, he can upload contracts from his Immobilie, energy supply contracts.
He has the opportunity to read his payment system via the app,
and the app immediately provides him with a favorable tariff, if that is applied.
Such things are included, for example, in the owner's club manager.
This is a bit about the subject of financing, the insurance, the offer, the comparison.
All of this is in the app, so a meaningful tool for the end consumer.
Well, these are all the benefits for the consumers, for the owner.
Now comes the marketer.
The marketer comes here into the game, in which he can take over a business position of the owner's club.
We plan the establishment of business positions there.
That means the owner's club is not a purely virtual project,
but will also be represented in real business positions in Germany.
And of course, we will offer this to our members for the first time,
so that they can take over such a business position here.
Then of course it is about the fact that this, usually, Immobilie marketer,
good-natured owner, possibly also financial marketer with a high Immobilie affinity,
that they really trust our customers or our members here.
If they have questions about Immobilie,
then they will be able to access Immobilie business services.
So the marketer with the business position is automatically focused on the owner in this room?
That's right.
So it's basically not comparable to a normal lead generator,
where you get a single lead, which may be given two or three times,
but very exclusively.
We give the area exclusively with a very clear postal number protection,
and all members who are from the corresponding postal number
will then offer the marketer to be provided or to be treated.
So the marketer must not look around first,
that there will be many members, but that comes across the club itself?
Both.
We have of course foreseen that we will then make a nationwide advertising campaign
to win members for the club,
but it should of course be very clear that the marketer is also involved in farming
to get the members in here.
Because the owner, I think we say very clearly,
is a digital farming tool,
and the stronger the individual business position has,
the more members he can of course generate here at the market.
And from this membership, we always say,
make your new customers out of our members,
he can offer the corresponding service services.
What does the marketer come to?
Is it a bit of an engagement, a bit of work?
Yes, of course.
An engagement is added to it.
And here too, we see that the more engagement
every business owner has, the wider it is to invest here,
and the more successful it will ultimately be in the implementation,
ultimately also in the implementation.
Of course, it is also connected to costs.
We say, of course, that we will offer areas
and say, we want to offer areas
so that a business position is worth it in the end,
from about 50,000 inhabitants
who are then supposed to be treated or processed,
can be done in this emobility farm,
so that he can ultimately generate members out of it
and then ultimately be able to serve these members as well.
Do you agree with me?
What does it cost?
Yes, we can say that we have a cost situation
of 10 euros per 10,000 inhabitants for the area,
for the area protection,
that is, it starts at 50 euros per month,
so everything is still very manageable.
Should we allow ourselves to do that?
Should we allow ourselves to do that?
Should we allow ourselves to do that?
Should we allow ourselves to do that?
Yes, that is the potential.
Well, that is actually an interesting idea.
Living and dying, of course, is the question.
Does the owner come into the club?
Yes, of course, there is one thing to see.
That is this virtual expansion that we have.
If we just calculate it up,
we have about 80 million inhabitants in Germany
in 50,000 areas that we usually give away,
that is about 1,500, 1,600 business areas.
Overall, in the end, it will be a few fewer,
because we see now that most of the market
also take much larger areas into account.
Because we now have a very, very large demand.
Therefore, this is also a expansion where, of course,
when we open a business area,
we will of course also post it on Facebook.
We will then set up regional groups on Facebook.
And if you imagine that there are, in principle,
also 1,000 people, 1,000 partners
who bring in something again and again,
then it is a huge virtual expansion,
that we can reach here.
And that makes it very, very attractive.
What is not quite clear to me yet,
is how do these owners come into this club?
What should they lock in?
Well, the first thing is that the entry is free for the owner.
That means he can enter the portal free of charge.
If he has interest in topics,
around the topic of housing, money and housing and finances.
The second thing is that he also has a wide offer
for services.
For one, we have already mentioned the owner manager.
Then, of course, there are also tools in it,
such as housing, finances and everything
that the owner wants to have,
where we already know from other projects
that the owner speaks on it.
For example, checklists.
Then, of course, it is also so that the business manager
himself can present his services there.
For example, he can communicate directly with the members
over groups or in front of them.
He can practically look for his target group there
and meet them directly with them.
And he has the opportunity, for example,
not to hand over the bottle of sex at a notatomy,
but to say to him,
here you have a digital house certificate
or the member of the owner's club.
Just look in there and, therefore,
enter the owner's club accordingly.
The extension is, of course,
as we have already said before.
If the viral extension takes place,
then everyone involved in the owner's club
as a business manager.
Because the member of the member of the club
pays a postcard. And if you go with him
to the owner's club in the north,
then he has the market in the south,
which is the opposite of the fruit.
Okay.
The relaunch is now one month old.
That means there is a new start.
Yes, that's right.
What was before?
What was before?
We had set up the owner's club
a little bit with a different system
and started.
However, it was the case that
through the German Immobilienmesse
this project is a bit behind the scenes.
And the BVFI
is only six years old.
And we have just talked about it.
That we have already moved some projects.
And it is, in principle,
actually because of the capacity
that we have pushed it
a little bit back
and now relaunch it.
That is the reason why it has
lost something.
And after a month, you can't say much?
No, you can't say that now.
However, you have to say that
it was actually taken quite well from the beginning.
There are now about 15,000 users
who are in it
and have become members
without doing any advertising
or something like that.
15,000 are currently in it.
That is already a basis.
But if you think
we want to go
bundles-wide and
really address 80 million out there
to end users
or then
20, 30 million households
that we
want to inspire
for the project.
Of course, we won't get all of them,
but it is already a big number.
Yes, that's what we do.
Yes, thank you.
