My role within GISTAR is self-director for GISTAR in Europe. This is the third GISTAR store in Rome and a very important city for us.
Not only for the Italian people but also for the tourists coming and visiting.
We look at the total strategy for GISTAR and we will open up more GISTAR stores. The next one will take place in Milan and then just right after Florence.
We are aiming for just late July to open in Venice. We will soon be able to cover the complete Italy from the north till the south.
We always design our stores with raw materials, so the floor is raw concrete, the panels are concrete, the raw oak on the floor, leather.
So it's all raw. The focus of the retail country is always on the favorite demos because GISTAR always has an approach of making denim from a 3D perspective.
The most important part of the store is denim podium which is almost like a runway. We have embraced the podium a bit to make sure that the consumers directly can see the pen we offer.
We have to compare it to going into a museum or an art gallery and you see this painting on the wall which we like to have.
We are denim engineers or product engineers and it's so important for us that the consumer can see without bending down.
So for example here you can see the rubberized print underneath on top of a layer and then even a third stitching on top.
We have to aim to make it a better concert every year, but this will always be one of the key focus points in every GISTAR store to come.
My name is Paulina Seropian and I'm a designer and part of women's team.
One of the things to think about when designing is that it makes something GISTAR. We also look a lot back to his passion history and we are inspired by European workwear.
We're really into the detail, very depth. We try to feel what is going on in the trend and we combine those two together and the story starts to exist.
The concept is evolved. We have one collaboration for the second time with Magnus Carlsen which is a very famous chess player and we also have a collaboration with Lily Cole.
Magnus Carlsen is a collection that we have every season which is going to take place again.
For instance he has made a jacket with different badges all over. Every badge is representing a season. It's autumn 2014 that it's coming out.
Magnus Carlsen is one of the most famous chess players in the world.
Magnus Carlsen is one of the most famous chess players in the world.
Magnus Carlsen is one of the most famous chess players in the world.
Magnus Carlsen is one of the most famous chess players in the world.
Magnus Carlsen is one of the most famous chess players in the world.
