If you look at Pac Stereo TV, and I'll talk about this later, in more detail, I have
a number of objects that are constantly updating with dynamic content.
That's because I use Widgetree to make it so that three people can look like 20 people.
I'm going to show you those things later, but if you look at our landing page, a lot
of that content you'll see is changing every day, regularly, and that's because it's the
type of widget.
So, we're going to get to that, I want you to focus on that landing page, we're going
to come back in detail, okay, but I'm going to move on for right now.
Now, part of the other thing, the next thing I'm going to say, because you need to get
this ready, most of you still are not making an online version of your music.
What do I mean by that?
Well, you've got these wonderful tracks, and Dan, this is good for you too, but Dan's
got a lot of great stuff, so remember, there's some philosophical approaches here, Dan.
So some of these you have to kind of weigh.
You need to have a version of the music to spread out there throughout the world and
gain customers, some kind of version of the music, so you can make this.
Now, a bunch of you are like, well, I don't want to give away the music, I don't want
to give away the music.
Well, then there's ways you can do this, even though you're going to have to debate the
relative positives and negatives of these things.
You can take and make a special demo version of the song, where you edit the song, you
know, with a fade in or something, a shortened version of the song, I personally hate those,
and I'm used to listening to full length versions of the songs, but let's say you don't want
to do that, that's an option.
You can also take a version of the song, where you record a voice over in the beginning.
Hi, I'm Bob, and I'm about to introduce you to my song, and it's going to be available
on the CD, due out June 5th, and here it is.
Play song, and in the song, and as you mix over the ending and the beginning, so you're
so worried about them stealing, I don't necessarily agree with this, but I'm just telling you
how to do it.
And then at the end, you can do the same thing.
Well, that was, this is Bob, I hope you enjoyed that song, you can get more on Bob at www.bobblblbl.
Okay, that's one way, okay?
But you need to get these versions, why, because in order to promote your music, you've got
to let them hear the music, and actually one of the best ways is to give away.
Now pack stereo, initially our thing was we would give away one song free from every
CD.
Okay?
All right?
So.
Or ringtone.
Or ringtone.
And we can talk about how to do that later.
You had to go with the ringtone.
Sorry.
I know it's cool because the sites keep changing for that.
That's what the problem with the ringtone.
I had a bunch of sites I was using to deliver ringtones, it was changing, so we're going
to come back to that in the future though.
But just, you know, just, you know, we want you to have that online version of your music,
audio version, okay?
And that's going to be needed for us to use online.
And specifically, we're going to be talking about using those two versions at places like
last.fm and ilite.com, okay?
All right?
Now we, so that's the audio version.
You need to make an online version of your music, that's an audio version that we're
going to use at social networking sites related to music, and we'll come back to that.
And then I also need a video version of your song.
Oh, and everybody goes, oh, blah, blah, blah, blah, blah, listen.
What's the easiest video version of the song?
The easiest video version of the song is you put the CD cover if you have one, or if you
don't have one, a picture.
You put the picture up, you have the song play, and the whole time the song is playing,
you're seeing the picture.
Those kind of videos can be made with almost any of the video editing software, even the
free stuff online.
I recommend Vegas, okay?
Why?
Vegas is an easy to use tool.
It has wonderful tutorials at the site.
If you have come from that Adobe background where you're one of those wonderful, talented
designer folks who know how to use Photoshop and all that, then Premiere might be the one
for you.
But for the rest of the people, probably Vegas, but let me tell you, there's a bunch of the
stuff, including when DVD created, a bunch of the stuff that just comes with the DVD
burners, it's fine.
I can guarantee you that whatever came with your DVD burner, you could do this, okay?
But we need to make a video version.
So the easiest one is to take a picture, mix take your song, whatever length you want
to give up.
I'm not going to fight with you guys on that.
But take the song, pull in a picture, okay?
Let the picture show the whole time you're playing the song, and at the end have some
simple credits, your website, your contact information.
Now, once you make this, you realize now we have a form that we can use to spread your
song all over the internet, including places like YouTube.
This is how I connect that personal internet television channel to your music label, because
you still need to outlet the show video.
That's why you might as well have the channel, because it's going to be the most sufficient
outlet.
Am I confusing y'all so far?
Are you crazy?
I'm like, hey, you know what?
This is elementary school rocks.
Okay.
All right.
Let me show you what happened.
Let me show you what I use.
Okay, Vic?
I'm going to show you on Animoto right now.
Okay?
I'll take it to Animoto.
Now, we'll do this wonderful technology that Vic and I have been working with in our free
time.
We're able to mix in some of the computer stuff.
Is this the website of Animoto?
This is the website Animoto, okay, where they have, or you can do videos.
They pride themselves as being the most immediate music video creation tool.
And let me tell you how it works.
Either you upload photos, okay, or you can connect it, write to certain photo accounts
of yours, okay?
And then you can either use the audio which they provide.
They provide a ton of audio made available by different artists, different labels for
you to use to mix with the photos.
Then their tool just mixes this all up and does these wonderful mashups.
Now, you say, well, I have photos slideshow.
I know we all do.
What blew my mind, you guys, was the quality of the results.
Okay.
And no work.
No work, literally no work, okay?
All right.
So I'm going to show you one.
Let me give you an example.
I'm always having to do work for some people that I really care for, these wonderful talented
people.
One of which Harvey Mason, a world renowned jazz drummer, producer, you know, living a
good life.
He's-
From the group Four Play.
From Four Play.
You know, the cynical jazz, you know, just, you know.
So he had some product he wanted to promote on the internet.
He had a CD and he had a bunch of photos.
Okay.
And what we were going to do is take the tracks and take the tracks and the photos and make
presentation versions to use online.
Okay.
So I'm going to go and show you those.
Here's where I did it right on Animoto, okay?
But I'm actually going to go and show you on YouTube what I did with Harvey.
Okay.
Here it is on YouTube.
I just did a search on YouTube.
And these are all the tracks that I did with Harvey.
Now we're going to play one.
Let's play this one.
Now remember, all I did was I took the track, okay, Harvey's music, all right, and the photos.
Let's do this.
Let's do this.
Okay.
Audio phase.
That go work.
Okay.
You
