Hello, my name is Herbert Hoffman, and we are in Wustor.
I'm doing the creative parts all around Wul,
and then I do the buying. I pick the clothes for every season,
and check out what will be here in the store every summer.
The store is actually quite young, it's two years old,
and yeah, it's actually like two years and three months now.
But we had like a super fast development,
we opened and it was already super hyped in the beginning,
and the whole story was that Yasin and Kahn,
they found the owners of the store,
they have a bar down the street,
and they wanted to do another project,
and the other project was realized in this room
when we thought about creating something new
that is not gastro-related,
or like something to do with the bar of the nightlife,
but puts all sorts of creative fields together.
You go in there and you have a warm cozy feeling,
and that's why we don't have like this neon light or anything,
it's a warm, nice light, and you come in here and you have the feeling
you can touch everything.
So we try to focus on a lot of products
that have like a certain standard of quality,
and also history, we really love it when we put a product in the store
that it has a nice history and that we can tell a nice story about it,
and that's actually the main focus,
so there should be no kind of little funny gadgets or something,
it should always have like a sense that there has to be a meaning about it.
This is one of my favorite pieces this season,
it's from the kind of guys labeled for Munich,
and they do a really good job,
it's a really nice label to watch.
The whole target group is not really defined,
I would say we of course know what kind of style we have
and what kind of customer is coming in
and what kind of taste they have,
because they follow also our taste
and believe in that what we have in store is nice,
but it's really, really, really mixed.
All the people who are coming here,
they love the classics that we have here
or the classics that we take out of the concept
of like being old and the classic and take it in here,
and all of a sudden the young people see it with different eyes
and the old people are saying,
wow, I had this as a kid,
this is crazy that you have it here,
and people like it.
Hello, my name is Kerst Nohmer.
