I ain't got no kids yet, but this right here's my practice, I hate to get the seats and the
fans wet, but that's how good your ass is, make an old man get his glasses, fake westeros.
What's up y'all, it's Cole, Karma Loop TV here with the man of the hour, Jay Cole.
What's up, bro?
It's great to see you.
How you feeling right now?
Just got off.
I'm feeling good.
That's good.
Yeah.
So how, how are they receiving you now?
All your fans?
Man, when I see they loving it, they've been an incredible response on the road, just
two comments online, you know, it's been a great response and I couldn't ask for a
better one.
I mean, you off the sideline?
I'm definitely off the sideline, officially in the game.
Well, there's a lot of, there's a lot of parallels between the track that your career has followed
thus far and the track of Kanye West's career, between your connections with Jay and, you
know, your first album, both went to the top of the charts.
Do you see those similarities and how do you, do you think that your progression is going
to be in any way?
Man, that's dope.
I wish, if it feels like that to people, that's dope because I was a big Kanye fan, so I know
it felt like on his rise, like see him just be underground, bubbling, not underground,
but like not a lot of people knowing about him to this boom, maybe you know, house of
it feels like that.
And that's great because I would love to be successful as he has been putting out hits,
making hits consistently that still represent him.
You know what I'm saying?
All his hits, you know, you can never look at him and be like, why do you make that?
Even if it was strong or a good life or, you know, a cold day, it all felt like Kanye
West was dope.
Why do you think it is that, that I mean, now that you are top of the Billboard, your
stuff still isn't really playing on the radio, like, like a lot of things would.
I don't think that is.
Just got to, just those things just didn't catch up naturally.
You know, now workout is going, I think workout will go because it's doing its thing at radio
every day, can't get enough.
It's going to go, nobody's purpose is going to go, but it's just the work that I put in
on the ground level was faster than radio catching up.
You know what I'm saying?
All these, you got some stations, Tampa, LA, New York, you know, you got some markets
where I'm like a superstar.
Like they play my songs 35, 40 times a day or whatever.
You got some markets that are barely playing it.
You know what I'm saying?
So all the radio stations didn't get a chance to catch up to what my groundwork already
did.
You know what I'm saying?
Do you have any sort of urge to make your sound more mainstream when some of these markets
don't pick you up?
At one point.
At one point.
Yeah.
That's how you get a song like workout because I went to radio stations.
I've seen how radio stations work.
I've seen how, how it works when like, you know, you put a record out like who that?
We have call outs now.
They call people.
They do research on songs.
So like you pick up the phone, they play you six songs.
Like seven seconds of six songs and they ask you, do you not like your song?
Say yes or no.
You know, and they got seven seconds to decide.
That's only one of the things that they use.
But I went and learned all these things.
That's how I made a record like workout.
I'm like, okay, well, I can play that game.
I did your song full of hooks.
You know what I'm saying?
It catches shit that I know will work at radio.
So that's me playing that game.
Well, I remember when you, when the album was, had finally finished, you tweeted and
something to the effect of albums, perfect titles, great.
And then at the end of that tweet, you said, uh, get ready.
We're going to change the game.
Yeah.
Yeah.
Uh, I mean, do you feel the mission accomplished?
Absolutely.
It was not in the way that I thought we would do it, but it definitely is.
We created a new, um, a new mode, like a new formula, Kendrick Lamar's big crits.
Now they don't necessarily have to be, they don't have to feel the pressure that I
felt of like, where's the, where's the big singer?
Like I was like the sacrificial lamb of that.
Where's the big single?
That's why my album was coming out because the label's waiting on a huge single.
But now these guys can know because of the success of my album, these guys can know that
as long as they keep making good music, building a fan base that when the day they decide to
put out their album, as long as they got that strong fan base and they toured, you know what
I'm saying?
Signed autographs and did radio and did interviews that the day they put out their albums, their
fans are going to show up.
You know what I'm saying?
That's the new, that's the new formula.
Like, of course some artists do need to come out and just have a smash and put out their
album.
Some artists are more like, just need to take a slow rap.
Yeah.
So you feel like you were the troublemaker?
I do.
I feel like that's, that's what just happened because I was the first artist to come on.
Like, you know, I didn't have no hit single.
You can look on that Billboard chart and I didn't have any song on that Billboard chart,
but did like smash, like I did numbers like a dude that had a smash.
There's a whole project too.
Absolutely.
Definitely something big.
So there's something to be proud of.
Right.
Well, I appreciate you sitting down, man.
It's all good.
That's it.
There's some great questions.
I appreciate that.
Call the TV.
Absolutely.
Jay Cole, Cole Brown, we out.
We out.
