﻿PT	AU	BA	BE	GP	AF	BF	CA	TI	SO	SE	BS	LA	DT	CT	CY	CL	SP	HO	DE	ID	AB	C1	RP	EM	RI	OI	FU	FX	CR	NR	TC	Z9	U1	U2	PU	PI	PA	SN	EI	BN	J9	JI	PD	PY	VL	IS	PN	SU	SI	MA	BP	EP	AR	DI	D2	EA	PG	WC	SC	GA	UT	PM	OA	HC	HP	DA
J	Ariely, D; Berns, GS				Ariely, Dan; Berns, Gregory S.			SCIENCE AND SOCIETY Neuromarketing: the hope and hype of neuroimaging in business	NATURE REVIEWS NEUROSCIENCE												The application of neuroimaging methods to product marketing - neuromarketing - has recently gained considerable popularity. We propose that there are two main reasons for this trend. First, the possibility that neuroimaging will become cheaper and faster than other marketing methods; and second, the hope that neuroimaging will provide marketers with information that is not obtainable through conventional marketing methods. Although neuroimaging is unlikely to be cheaper than other tools in the near future, there is growing evidence that it may provide hidden information about the consumer experience. The most promising application of neuroimaging methods to marketing may come before a product is even released - when it is just an idea being developed.																	1471-003X	1471-0048				APR	2010	11	4					284	292		10.1038/nrn2795							WOS:000276631300013	20197790					
J	Lopes, AT; de Aguiar, E; De Souza, AF; Oliveira-Santos, T				Lopes, Andre Teixeira; de Aguiar, Edilson; De Souza, Alberto F.; Oliveira-Santos, Thiago			Facial expression recognition with Convolutional Neural Networks: Coping with few data and the training sample order	PATTERN RECOGNITION												Facial expression recognition has been an active research area in the past 10 years, with growing application areas including avatar animation, neuromarketing and sociable robots. The recognition of facial expressions is not an easy problem for machine learning methods, since people can vary significantly in the way they show their expressions. Even images of the same person in the same facial expression can vary in brightness, background and pose, and these variations are emphasized if considering different subjects (because of variations in shape, ethnicity among others). Although facial expression recognition is very studied in the literature, few works perform fair evaluation avoiding mixing subjects while training and testing the proposed algorithms. Hence, facial expression recognition is still a challenging problem in computer vision. In this work, we propose a simple solution for facial expression recognition that uses a combination of Convolutional Neural Network and specific image pre-processing steps. Convolutional Neural Networks achieve better accuracy with big data. However, there are no publicly available datasets with sufficient data for facial expression recognition with deep architectures. Therefore, to tackle the problem, we apply some pre-processing techniques to extract only expression specific features from a face image and explore the presentation order of the samples during training. The experiments employed to evaluate our technique were carried out using three largely used public databases (CK+, JAFFE and BU-3DFE). A study of the impact of each image pre-processing operation in the accuracy rate is presented. The proposed method: achieves competitive results when compared with other facial expression recognition methods -96.76% of accuracy in the CK+ database - it is fast to train, and it allows for real time facial expression recognition with standard computers. (C) 2016 Elsevier Ltd. Ali rights reserved.				De Souza, Alberto F./C-4546-2013; Oliveira-Santos, Thiago/AAM-5721-2020	De Souza, Alberto F./0000-0003-1561-8447; Oliveira-Santos, Thiago/0000-0001-7607-635X												0031-3203	1873-5142				JAN	2017	61				SI		610	628		10.1016/j.patcog.2016.07.026							WOS:000385899400047						
J	Schmitt, B				Schmitt, Bernd			The consumer psychology of brands	JOURNAL OF CONSUMER PSYCHOLOGY												This article presents a consumer-psychology model of brands that integrates empirical studies and individual constructs (such as brand categorization, brand affect, brand personality, brand symbolism and brand attachment, among others) into a comprehensive framework. The model distinguishes three levels of consumer engagement (object-centered, self-centered and social) and five processes (identifying, experiencing, integrating, signifying and connecting). Pertinent psychological constructs and empirical findings are presented for the constructs within each process. The article concludes with research ideas to test the model using both standard and consumer-neuroscience methods. (C) 2011 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.																	1057-7408	1532-7663				JAN	2012	22	1			SI		7	17		10.1016/j.jcps.2011.09.005							WOS:000302447200003						
J	Reimann, M; Zaichkowsky, J; Neuhaus, C; Bender, T; Weber, B				Reimann, Martin; Zaichkowsky, Judith; Neuhaus, Carolin; Bender, Thomas; Weber, Bernd			Aesthetic package design: A behavioral, neural, and psychological investigation	JOURNAL OF CONSUMER PSYCHOLOGY												In four experiments, this research sheds light on aesthetic experiences by rigorously investigating behavioral, neural, and psychological properties of package design. We find that aesthetic packages significantly increase the reaction time of consumers' choice responses; that they are chosen over products with well-known brands in standardized packages, despite higher prices; and that they result in increased activation in the nucleus accumbens and the ventromedial prefrontal cortex, according to functional magnetic resonance imaging (fMRI). The results suggest that reward value plays an important role in aesthetic product experiences. Further, a closer look at psychometric and neuroimaging data finds that a paper-and-pencil measure of affective product involvement correlates with aesthetic product experiences in the brain. Implications for future aesthetics research, package designers, and product managers are discussed. (C) 2010 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.				Weber, Bernd/H-5244-2012; Weber, Bernd/L-9702-2019	Weber, Bernd/0000-0002-7811-9605; Weber, Bernd/0000-0002-7811-9605												1057-7408	1532-7663				OCT	2010	20	4			SI		431	441		10.1016/j.jcps.2010.06.009							WOS:000282486500005						
J	Khushaba, RN; Wise, C; Kodagoda, S; Louviere, J; Kahn, BE; Townsend, C				Khushaba, Rami N.; Wise, Chelsea; Kodagoda, Sarath; Louviere, Jordan; Kahn, Barbara E.; Townsend, Claudia			Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking	EXPERT SYSTEMS WITH APPLICATIONS												Application of neuroscience methods to analyze and understand human behavior related to markets and marketing exchange has recently gained research attention. The basic aim is to guide design and presentation of products to optimize them to be as compatible as possible with consumer preferences. This paper investigates physiological decision processes while participants undertook a choice task designed to elicit preferences for a product. The task required participants to choose their preferred crackers described by shape (square, triangle, round), flavor (wheat, dark rye, plain) and topping (salt, poppy, no topping). The two main research objectives were (1) to observe and evaluate the cortical activity of the different brain regions and the interdependencies among the Electroencephalogram (EEG) signals from these regions; and (2) unlike most research in this area that has focused mainly on liking/disliking certain products, we provide a way to quantify the importance of different cracker features that contribute to the product design based on mutual information. We used the commercial Emotiv EPOC wireless EEG headset with 14 channels to collect EEG signals from participants. We also used a Tobii-Studio eye tracker system to relate the EEG data to the specific choice options (crackers). Subjects were shown 57 choice sets; each choice set described three choice options (crackers). The patterns of cortical activity were obtained in the five principal frequency bands, Delta (0-4 Hz), Theta (3-7 Hz), Alpha (8-12 Hz), Beta (13-30 Hz), and Gamma (30-40 Hz). There was a clear phase synchronization between the left and right frontal and occipital regions indicating interhemispheric communications during the chosen task for the 18 participants. Results also indicated that there was a clear and significant change (p < 0.01) in the EEG power spectral activities taking a place mainly in the frontal (delta, alpha and beta across F3, F4, FC5 and FC6), temporal (alpha, beta, gamma across T7), and occipital (theta, alpha, and beta across 01) regions when participants indicated their preferences for their preferred crackers. Additionally, our mutual information analysis indicated that the various cracker flavors and toppings of the crackers were more important factors affecting the buying decision than the shapes of the crackers. (C) 2012 Elsevier Ltd. All rights reserved.				Khushaba, Rami/O-1038-2015	Khushaba, Rami/0000-0001-8528-8979; Kodagoda, Sarath/0000-0001-5175-9138; Townsend, Claudia/0000-0002-2234-0386; Louviere, Jordan/0000-0001-7688-164X												0957-4174	1873-6793				JUL	2013	40	9					3803	3812		10.1016/j.eswa.2012.12.095							WOS:000316581300044						
J	Brown, S; Gao, XQ; Tisdelle, L; Eickhoff, SB; Liotti, M				Brown, Steven; Gao, Xiaoqing; Tisdelle, Loren; Eickhoff, Simon B.; Liotti, Mario			Naturalizing aesthetics: Brain areas for aesthetic appraisal across sensory modalities	NEUROIMAGE												We present here the most comprehensive analysis to date of neuroaesthetic processing by reporting the results of voxel-based meta-analyses of 93 neuroimaging studies of positive-valence aesthetic appraisal across four sensory modalities. The results demonstrate that the most concordant area of activation across all four modalities is the right anterior insula, an area typically associated with visceral perception, especially of negative valence (disgust, pain, etc.). We argue that aesthetic processing is, at its core, the appraisal of the valence of perceived objects. This appraisal is in no way limited to artworks but is instead applicable to all types of perceived objects. Therefore, one way to naturalize aesthetics is to argue that such a system evolved first for the appraisal of objects of survival advantage, such as food sources, and was later co-opted in humans for the experience of artworks for the satisfaction of social needs. (C) 2011 Elsevier Inc. All rights reserved.				Eickhoff, Simon B./K-2061-2013	Eickhoff, Simon B./0000-0001-6363-2759												1053-8119	1095-9572				SEP 1	2011	58	1					250	258		10.1016/j.neuroimage.2011.06.012							WOS:000293548500027	21699987					
J	Chatterjee, A				Chatterjee, Anjan			Neuroaesthetics: A Coming of Age Story	JOURNAL OF COGNITIVE NEUROSCIENCE												Neuroaesthetics is gaining momentum. At this early juncture, it is worth taking stock of where the field is and what lies ahead. Here, I review writings that fall under the rubric of neuroaesthetics. These writings include discussions of the parallel organizational principles of the brain and the intent and practices of artists, the description of informative anecdotes, and the emergence of experimental neuroaesthetics. I then suggest a few areas within neuroaesthetics that might be pursued profitably. Finally, I raise some challenges for the field. These challenges are not unique to neuroaesthetics. As neuroaesthetics comes of age, it might take advantage of the lessons learned from more mature domains of inquiry within cognitive neuroscience.																	0898-929X	1530-8898				JAN	2011	23	1					53	62		10.1162/jocn.2010.21457							WOS:000282395100005	20175677					
J	Plassmann, H; Ramsoy, TZ; Milosavljevic, M				Plassmann, Hilke; Ramsoy, Thomas Zoega; Milosavljevic, Milica			Branding the brain: A critical review and outlook	JOURNAL OF CONSUMER PSYCHOLOGY												The application of neuroscience to marketing, and in particular to the consumer psychology of brands, has gained popularity over the past decade in the academic and the corporate world. In this paper, we provide an overview of the current and previous research in this area and explain why researchers and practitioners alike are excited about applying neuroscience to the consumer psychology of brands. We identify critical issues of past research and discuss how to address these issues in future research. We conclude with our vision of the future potential of research at the intersection of neuroscience and consumer psychology. (C) 2011 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.				Ramsoy, Thomas Z/E-2849-2019	Plassmann, Hilke/0000-0001-9680-0763												1057-7408	1532-7663				JAN	2012	22	1			SI		18	36		10.1016/j.jcps.2011.11.010							WOS:000302447200004						
J	Spence, C; Gallace, A				Spence, Charles; Gallace, Alberto			Multisensory Design: Reaching Out to Touch the Consumer	PSYCHOLOGY & MARKETING												Touch plays an important, if often underacknowledged, role in our evaluation/appreciation of many different products. It is unsurprising, therefore, that there has been such a recent growth of interest in "tactile branding" and tactile marketing. This article reviews the evidence from the fields of marketing, psychology, and cognitive neuroscience, demonstrating just how important the feel of a product, not to mention the feel of its packaging, can be in determining people's overall product evaluation. Problems for tactile design associated with the growth of the aging population, and the growth of Internet-based shopping, are highlighted. The critical role that touch can play in multisensory product design, appreciation, and marketing is also discussed, as is the increasingly frequent use by marketers of synesthetic correspondences to evoke tactile sensations via the visual and auditory modalities. We put forward the argument that tactile stimulation may influence multisensory product evaluation by means of affective ventriloquism: Our suggestion is that the hedonic attributes of a product perceived via one modality (such as touch) can "pull" (or bias) a person's estimates of the quality and pleasantness of the product derived from other sensory modalities into alignment, and by so doing, modulate a person's overall (multisensory) product experience. What is more, powerful mathematical modeling approaches now exist to predict the magnitude of this kind of intersensory (or crossmodal) interaction effect, hence offering the promise of a more scientific approach to tactile design/marketing in the coming years. (C) 2011 Wiley Periodicals, Inc.				Gallace, Alberto/L-7276-2015	GALLACE, ALBERTO/0000-0002-4561-8926												0742-6046	1520-6793				MAR	2011	28	3			SI		267	307		10.1002/mar.20392							WOS:000287386500005						
J	Morin, C				Morin, Christophe			Neuromarketing: The New Science of Consumer Behavior	SOCIETY												Neuromarketing is an emerging field that bridges the study of consumer behavior with neuroscience. Controversial when it first emerged in 2002, the field is gaining rapid credibility and adoption among advertising and marketing professionals. Each year, over 400 billion dollars is invested in advertising campaigns. Yet, conventional methods for testing and predicting the effectiveness of those investments have generally failed because they depend on consumers' willingness and competency to describe how they feel when they are exposed to an advertisement. Neuromarketing offers cutting edge methods for directly probing minds without requiring demanding cognitive or conscious participation. This paper discusses the promise of the burgeoning field of neuromarketing and suggests it has the potential to significantly improve the effectiveness of both commercial and cause-related advertising messages around the world.																	0147-2011	1936-4725				MAR	2011	48	2					131	135		10.1007/s12115-010-9408-1							WOS:000287451300006						
J	Chatterjee, A; Vartanian, O				Chatterjee, Anjan; Vartanian, Oshin			Neuroaesthetics	TRENDS IN COGNITIVE SCIENCES												Neuroaesthetics is an emerging discipline within cognitive neuroscience that is concerned with understanding the biological bases of aesthetic experiences. These experiences involve appraisals of natural objects, artifacts, and environments. Because aesthetic encounters are common in everyday life, exploration of their biological bases can deepen our understanding of human behavior in important domains such as mate selection, consumer behavior, communication, and art. We review recent evidence showing that aesthetic experiences emerge from the interaction between sensory motor, emotion valuation, and meaning knowledge neural systems. Neuroaesthetics draws from and informs traditional areas of cognitive neuroscience including perception, emotion, semantics, attention, and decision-making. The discipline is at a historical inflection point and is poised to enter the mainstream of scientific inquiry.																	1364-6613	1879-307X				JUL	2014	18	7					370	375		10.1016/j.tics.2014.03.003							WOS:000338900100009	24768244					
J	Berthoud, HR				Berthoud, Hans-Rudolf			The neurobiology of food intake in an obesogenic environment	PROCEEDINGS OF THE NUTRITION SOCIETY					70th Anniversary Conference on Body Weight Regulation - Food, Gut and Brain Signalling / Winter Meeting of the Nutrition-Society	DEC 06-07, 2011	Royal Coll Phys, London, ENGLAND	Nutr Soc Irish Sect	Royal Coll Phys			The objective of this non-systematic review of the literature is to highlight some of the neural systems and pathways that are affected by the various intake-promoting aspects of the modern food environment and explore potential modes of interaction between core systems such as hypothalamus and brainstem primarily receptive to internal signals of fuel availability and forebrain areas such as the cortex, amygdala and meso-corticolimbic dopamine system, primarily processing external signals. The modern lifestyle with its drastic changes in the way we eat and move puts pressure on the homoeostatic system responsible for the regulation of body weight, which has led to an increase in overweight and obesity. The power of food cues targeting susceptible emotions and cognitive brain functions, particularly of children and adolescents, is increasingly exploited by modern neuromarketing tools. Increased intake of energy-dense foods high in fat and sugar is not only adding more energy, but may also corrupt neural functions of brain systems involved in nutrient sensing as well as in hedonic, motivational and cognitive processing. It is concluded that only long-term prospective studies in human subjects and animal models with the capacity to demonstrate sustained over-eating and development of obesity are necessary to identify the critical environmental factors as well as the underlying neural systems involved. Insights from these studies and from modern neuromarketing research should be increasingly used to promote consumption of healthy foods.				Berthoud, Hans-Rudolf/N-1950-2017													0029-6651	1475-2719				NOV	2012	71	4					478	487		10.1017/S0029665112000602							WOS:000310325500005	22800810					
J	Falk, EB; Berkman, ET; Lieberman, MD				Falk, Emily B.; Berkman, Elliot T.; Lieberman, Matthew D.			From Neural Responses to Population Behavior: Neural Focus Group Predicts Population-Level Media Effects	PSYCHOLOGICAL SCIENCE												Can neural responses of a small group of individuals predict the behavior of large-scale populations? In this investigation, brain activations were recorded while smokers viewed three different television campaigns promoting the National Cancer Institute's telephone hotline to help smokers quit (1-800-QUIT-NOW). The smokers also provided self-report predictions of the campaigns' relative effectiveness. Population measures of the success of each campaign were computed by comparing call volume to 1-800-QUIT-NOW in the month before and the month after the launch of each campaign. This approach allowed us to directly compare the predictive value of self-reports with neural predictors of message effectiveness. Neural activity in a medial prefrontal region of interest, previously associated with individual behavior change, predicted the population response, whereas self-report judgments did not. This finding suggests a novel way of connecting neural signals to population responses that has not been previously demonstrated and provides information that may be difficult to obtain otherwise.				Berkman, Elliot/Q-5233-2016	Berkman, Elliot/0000-0002-7113-5792												0956-7976					MAY	2012	23	5					439	445		10.1177/0956797611434964							WOS:000314464500001	22510393					
J	Venkatraman, V; Dimoka, A; Pavlou, PA; Vo, K; Hampton, W; Bollinger, B; Hershfield, HE; Ishihara, M; Winer, RS				Venkatraman, Vinod; Dimoka, Angelika; Pavlou, Paul A.; Vo, Khoi; Hampton, William; Bollinger, Bryan; Hershfield, Hal E.; Ishihara, Masakazu; Winer, Russell S.			Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling	JOURNAL OF MARKETING RESEARCH												In the past decade, there has been a tremendous increase in the use of neurophysiological methods to better understand marketing phenomena among academics and practitioners. However, the value of these methods in predicting advertising success remains underresearched. Using a unique experimental protocol to assess responses to 30-second television ads, the authors capture many measures of advertising effectiveness across six commonly used methods (traditional self-reports, implicit measures, eye tracking, biometrics, electroencephalography, and functional magnetic resonance imaging). These measures have been shown to reliably tap into higher-level constructs commonly used in advertising research: attention, affect, memory, and desirability. Using time-series data on sales and gross rating points, the authors attempt to relate individual-level response to television ads in the lab to the ads' aggregate, market-level elasticities. The authors show that functional magnetic resonance imaging measures explain the most variance in advertising elasticities beyond the baseline traditional measures. Notably, activity in the ventral striatum is the strongest predictor of real-world, market-level response to advertising. The authors discuss the findings and their significant implications for theory, research, and practice.				Pavlou, Paul A/D-3561-2014; Hershfield, Hal/J-2919-2016	Hershfield, Hal/0000-0002-1507-7022; Vo, Khoi/0000-0002-6000-2628												0022-2437	1547-7193				AUG	2015	52	4					436	452		10.1509/jmr.13.0593							WOS:000359178800003						
J	Blasing, B; Calvo-Merino, B; Cross, ES; Jola, C; Honisch, J; Stevens, CJ				Blaesing, Bettina; Calvo-Merino, Beatriz; Cross, Emily S.; Jola, Corinne; Honisch, Juliane; Stevens, Catherine J.			Neurocognitive control in dance perception and performance	ACTA PSYCHOLOGICA												Dance is a rich source of material for researchers interested in the integration of movement and cognition. The multiple aspects of embodied cognition involved in performing and perceiving dance have inspired scientists to use dance as a means for studying motor control, expertise, and action-perception links. The aim of this review is to present basic research on cognitive and neural processes implicated in the execution, expression, and observation of dance, and to bring into relief contemporary issues and open research questions. The review addresses six topics: 1) dancers' exemplary motor control, in terms of postural control, equilibrium maintenance, and stabilization; 2) how dancers' timing and on-line synchronization are influenced by attention demands and motor experience; 3) the critical roles played by sequence learning and memory; 4) how dancers make strategic use of visual and motor imagery; 5) the insights into the neural coupling between action and perception yielded through exploration of the brain architecture mediating dance observation; and 6) a neuroesthetics perspective that sheds new light on the way audiences perceive and evaluate dance expression. Current and emerging issues are presented regarding future directions that will facilitate the ongoing dialog between science and dance. (C) 2011 Elsevier B.V. All rights reserved.				Cross, Emily S./B-4565-2009; Calvo-Merino, Beatriz/V-8924-2018; Jola, Corinne/G-3241-2016; Stevens, Catherine J/D-9948-2012	Cross, Emily S./0000-0002-1671-5698; Jola, Corinne/0000-0001-7216-2242; Stevens, Catherine J/0000-0002-7558-2717; Calvo-Merino, Beatriz/0000-0003-4669-4573; Honisch, Juliane/0000-0003-3602-3987												0001-6918	1873-6297				FEB	2012	139	2					300	308		10.1016/j.actpsy.2011.12.005							WOS:000301277900005	22305351					
J	Labrecque, LI; Patrick, VM; Milne, GR				Labrecque, Lauren I.; Patrick, Vanessa M.; Milne, George R.			The Marketers' Prismatic Palette: A Review of Color Research and Future Directions	PSYCHOLOGY & MARKETING												Color carries meaning and can influence consumers thoughts, feelings, and behaviors. Many disciplines, such as neuroscience, psychophysics, visual cognition, and biology have used new technologies to gain insights in understanding the complexities of color perception, yet there exists relatively little research in the field of marketing. This paper aims to reestablish the importance of color research in marketing, draw attention to the complex nature of this research, and to fuel further investigation and the development of new insights about color as it relates to marketing. The authors offer an integrated conceptual framework centered on the embodied and referential meanings of color and highlight the complexities and nuances that researchers must consider in order to develop this area. Insights from and gaps in the extant literature are highlighted to present a set of questions and propositions for future research in this area of investigation.				Milne, George R./M-3210-2019; Labrecque, Lauren/L-6498-2015	Labrecque, Lauren/0000-0002-3914-6707												0742-6046	1520-6793				FEB	2013	30	2					187	202		10.1002/mar.20597							WOS:000313790600007						
J	Miedl, SF; Peters, J; Buchel, C				Miedl, Stephan F.; Peters, Jan; Buechel, Christian			Altered Neural Reward Representations in Pathological Gamblers Revealed by Delay and Probability Discounting	ARCHIVES OF GENERAL PSYCHIATRY												Context: The neural basis of excessive delay discounting and reduced risk sensitivity of pathological gamblers with a particular focus on subjective neural reward representations has not been previously examined. Objective: To examine how pathological gamblers represent subjective reward value at a neural level and how this is affected by gambling severity. Design: Model-based functional magnetic resonance imaging study with patients and control subjects. Setting: Department of Systems Neuroscience, University Medical Center Hamburg-Eppendorf. Participants: Participants were recruited from the local community by advertisement and through self-help groups. A sample of 16 pathological gamblers (according to the DSM-IV definition) was matched by age, sex, smoking status, income, educational level, and handed-ness to 16 healthy controls. Results: Pathological gamblers showed increased discounting of delayed rewards and a trend toward decreased discounting of probabilistic rewards compared with matched controls. At the neural level, a significant group x condition interaction indicated that reward representations in the gamblers were modulated in a condition-specific manner, such that they exhibited increased (delay discounting) and decreased (probability discounting) neural value correlations in the reward system. In addition, throughout the reward system, neuronal value signals for delayed rewards were negatively correlated with gambling severity. Conclusions: The results extend previous reports of a generally hypoactive reward system in pathological gamblers by showing that, even when subjective reward valuation is accounted for, gamblers still show altered reward representations. Furthermore, results point toward a gradual degradation of mesolimbic reward representations for delayed rewards during the course of pathological gambling.				Peters, Jan/V-2910-2019	Peters, Jan/0000-0002-0195-5357; Miedl, Stephan/0000-0002-1977-5637												0003-990X	1538-3636				FEB	2012	69	2					177	186									WOS:000299905400009	22310505					
J	Berns, GS; Moore, SE				Berns, Gregory S.; Moore, Sara E.			A neural predictor of cultural popularity	JOURNAL OF CONSUMER PSYCHOLOGY												We use neuroimaging to predict cultural popularity something that is popular in the broadest sense and appeals to a large number of individuals. Neuroeconomic research suggests that activity in reward-related regions of the brain, notably the orbitofrontal cortex and ventral striatum, is predictive of future purchasing decisions, but it is unknown whether the neural signals of a small group of individuals are predictive of the purchasing decisions of the population at large. For neuroimaging to be useful as a measure of widespread popularity, these neural responses would have to generalize to a much larger population that is not the direct subject of the brain imaging itself. Here, we test the possibility of using functional magnetic resonance imaging (fMRI) to predict the relative popularity of a common good: music. We used fMRI to measure the brain responses of a relatively small group of adolescents while listening to songs of largely unknown artists. As a measure of popularity, the sales of these songs were totaled for the three years following scanning, and brain responses were then correlated with these "future" earnings. Although subjective likability of the songs was not predictive of sales, activity within the ventral striatum was significantly correlated with the number of units sold. These results suggest that the neural responses to goods are not only predictive of purchase decisions for those individuals actually scanned, but such responses generalize to the population at large and may be used to predict cultural popularity. (C) 2011 Published by Elsevier Inc. on behalf of Society for Consumer Psychology.																	1057-7408	1532-7663				JAN	2012	22	1			SI		154	160		10.1016/j.jcps.2011.05.001							WOS:000302447200014						
J	Dimoka, A; Pavlou, PA; Davis, FD				Dimoka, Angelika; Pavlou, Paul A.; Davis, Fred D.			NeuroIS: The Potential of Cognitive Neuroscience for Information Systems Research	INFORMATION SYSTEMS RESEARCH												This paper introduces the idea of drawing upon the cognitive neuroscience literature to inform IS research (herein termed "NeuroIS"). Recent advances in cognitive neuroscience are uncovering the neural bases of cognitive, emotional, and social processes, and they offer new insights into the complex interplay between IT and information processing, decision making, and behavior among people, organizations, and markets. The paper reviews the emerging cognitive neuroscience literature to propose a set of seven opportunities that IS researchers can use to inform IS phenomena, namely (1) localizing the neural correlates of IS constructs, (2) capturing hidden mental processes, (3) complementing existing sources of IS data with brain data, (4) identifying antecedents of IS constructs, (5) testing consequences of IS constructs, (6) inferring the temporal ordering among IS constructs, and (7) challenging assumptions and enhancing IS theories. The paper proposes a framework for exploring the potential of cognitive neuroscience for IS research and offers examples of potentially fertile intersections of cognitive neuroscience and IS research in the domains of design science and human-computer interaction. This is followed by an example NeuroIS study in the context of e-commerce adoption using fMRI, which spawns interesting new insights. The challenges of using functional neuroimaging tools are also discussed. The paper concludes that there is considerable potential for using cognitive neuroscience theories and functional brain imaging tools in IS research to enhance IS theories.				Pavlou, Paul A/D-3561-2014													1047-7047	1526-5536				DEC	2011	22	4					687	702		10.1287/isre.1100.0284							WOS:000298485500002						
J	Plassmann, H; Venkatraman, V; Huettel, S; Yoon, C				Plassmann, Hilke; Venkatraman, Vinod; Huettel, Scott; Yoon, Carolyn			Consumer Neuroscience: Applications, Challenges, and Possible Solutions	JOURNAL OF MARKETING RESEARCH												The first decade of consumer neuroscience research has produced groundbreaking work in identifying the basic neural processes underlying human judgment and decision making, with the majority of such studies published in neuroscience journals and influencing models of brain function. Yet for the field of consumer neuroscience to thrive in the next decade, the current emphasis on basic science research must be extended into marketing theory and practice. The authors suggest five concrete ways that neuroscientific methods can be fruitfully applied to marketing. They then outline three fundamental challenges facing consumer neuroscientists and offer potential solutions for addressing them. The authors conclude by describing how consumer neuroscience can become an important complement to research and practice in marketing.					Plassmann, Hilke/0000-0001-9680-0763												0022-2437	1547-7193				AUG	2015	52	4					427	435		10.1509/jmr.14.0048							WOS:000359178800002						
J	Boksem, MAS; Smidts, A				Boksem, Maarten A. S.; Smidts, Ale			Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success	JOURNAL OF MARKETING RESEARCH												Although much progress has been made in relating brain activations to choice behavior, evidence that neural measures could actually be useful for predicting the success of marketing actions remains limited. To be of added value, neural measures should significantly increase predictive power, beyond conventional measures. In the present study, the authors obtain both stated preference measures and neural measures (electroencephalography; EEG) in response to advertisements for commercially released movies (i.e., movie trailers) to probe their potential to provide insight into participants' individual preferences as well as movie sales in the general population. The results show that EEG measures (beta and gamma oscillations), beyond stated preference measures, provide unique information regarding individual and population-wide preference and can thus, in principle, be used as a neural marker for commercial success. As such, these results provide the first evidence that EEG measures are related to real-world outcomes and that these neural measures can significantly add to models predicting choice behavior relative to models that include only stated preference measures.				Smidts, Ale/B-8701-2008	Smidts, Ale/0000-0002-6699-1172												0022-2437	1547-7193				AUG	2015	52	4					482	492		10.1509/jmr.13.0572							WOS:000359178800006						
J	Jacobs, AM				Jacobs, Arthur M.			Neurocognitive poetics: methods and models for investigating the neuronal and cognitive-affective bases of literature reception	FRONTIERS IN HUMAN NEUROSCIENCE												A long tradition of research including classical rhetoric, esthetics and poetics theory, formalism and structuralism, as well as current perspectives in (neuro)cognitive poetics has investigated structural and functional aspects of literature reception. Despite a wealth of literature published in specialized journals like Poetics, however, still little is known about how the brain processes and creates literary and poetic texts. Still, such stimulus material might be suited better than other genres for demonstrating the complexities with which our brain constructs the world in and around us, because it unifies thought and language, music and imagery in a clear, manageable way, most often with play, pleasure, and emotion (Schrott and Jacobs, 2011). In this paper, I discuss methods and models for investigating the neuronal and cognitive-affective bases of literary reading together with pertinent results from studies on poetics, text processing, emotion, or neuroaesthetics, and outline current challenges and future perspectives.																	1662-5161					APR 16	2015	9								186	10.3389/fnhum.2015.00186							WOS:000355185400001	25932010					
J	Salimpoor, VN; Zald, DH; Zatorre, RJ; Dagher, A; McIntosh, AR				Salimpoor, Valorie N.; Zald, David H.; Zatorre, Robert J.; Dagher, Alain; McIntosh, Anthony Randal			Predictions and the brain: how musical sounds become rewarding	TRENDS IN COGNITIVE SCIENCES												Music has always played a central role in human culture. The question of how musical sounds can have such profound emotional and rewarding effects has been a topic of interest throughout generations. At a fundamental level, listening to music involves tracking a series of sound events over time. Because humans are experts in pattern recognition, temporal predictions are constantly generated, creating a sense of anticipation. We summarize how complex cognitive abilities and cortical processes integrate with fundamental subcortical reward and motivation systems in the brain to give rise to musical pleasure. This work builds on previous theoretical models that emphasize the role of prediction in music appreciation by integrating these ideas with recent neuroscientific evidence.					McIntosh, Anthony/0000-0002-1784-5662												1364-6613	1879-307X				FEB	2015	19	2					86	91		10.1016/j.tics.2014.12.001							WOS:000349728300007	25534332					
J	Vecchiato, G; Toppi, J; Astolfi, L; Fallani, FD; Cincotti, F; Mattia, D; Bez, F; Babiloni, F				Vecchiato, Giovanni; Toppi, Jlenia; Astolfi, Laura; Fallani, Fabrizio De Vico; Cincotti, Febo; Mattia, Donatella; Bez, Francesco; Babiloni, Fabio			Spectral EEG frontal asymmetries correlate with the experienced pleasantness of TV commercial advertisements	MEDICAL & BIOLOGICAL ENGINEERING & COMPUTING												The aim of this research is to analyze the changes in the EEG frontal activity during the observation of commercial videoclips. In particular, we aimed to investigate the existence of EEG frontal asymmetries in the distribution of the signals' power spectra related to experienced pleasantness of the video, as explicitly rated by the eleven experimental subjects investigated. In the analyzed population, maps of Power spectral density (PSD) showed an asymmetrical increase of theta and alpha activity related to the observation of pleasant (unpleasant) advertisements in the left (right) hemisphere. A correlation analysis revealed that the increase of PSD at left frontal sites is negatively correlated with the degree of pleasantness perceived. Conversely, the de-synchronization of left alpha frontal activity is positively correlated with judgments of high pleasantness. Moreover, our data presented an increase of PSD related to the observation of unpleasant commercials, which resulted higher with respect to the one elicited by pleasant advertisements.				Cincotti, Febo/C-3664-2008; Mattia, Donatella/D-7569-2012; Toppi, Jlenia/J-9134-2016; Astolfi, Laura/J-9235-2016; Babiloni, Fabio/E-5169-2015	Cincotti, Febo/0000-0003-1898-6480; Mattia, Donatella/0000-0002-3092-2511; Toppi, Jlenia/0000-0002-8279-1699; Astolfi, Laura/0000-0002-1025-7526; Babiloni, Fabio/0000-0002-4962-176X												0140-0118					MAY	2011	49	5			SI		579	583		10.1007/s11517-011-0747-x							WOS:000290772800008	21327841					
J	Vartanian, O; Navarrete, G; Chatterjee, A; Fich, LB; Leder, H; Modrono, C; Nadal, M; Rostrup, N; Skov, M				Vartanian, Oshin; Navarrete, Gorka; Chatterjee, Anjan; Fich, Lars Brorson; Leder, Helmut; Modrono, Cristian; Nadal, Marcos; Rostrup, Nicolai; Skov, Martin			Impact of contour on aesthetic judgments and approach-avoidance decisions in architecture	PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA												On average, we urban dwellers spend about 90% of our time indoors, and share the intuition that the physical features of the places we live and work in influence how we feel and act. However, there is surprisingly little research on how architecture impacts behavior, much less on how it influences brain function. To begin closing this gap, we conducted a functional magnetic resonance imaging study to examine how systematic variation in contour impacts aesthetic judgments and approach-avoidance decisions, outcome measures of interest to both architects and users of spaces alike. As predicted, participants were more likely to judge spaces as beautiful if they were curvilinear than rectilinear. Neuroanatomically, when contemplating beauty, curvilinear contour activated the anterior cingulate cortex exclusively, a region strongly responsive to the reward properties and emotional salience of objects. Complementing this finding, pleasantness-the valence dimension of the affect circumplex-accounted for nearly 60% of the variance in beauty ratings. Furthermore, activation in a distributed brain network known to underlie the aesthetic evaluation of different types of visual stimuli covaried with beauty ratings. In contrast, contour did not affect approach-avoidance decisions, although curvilinear spaces activated the visual cortex. The results suggest that the well-established effect of contour on aesthetic preference can be extended to architecture. Furthermore, the combination of our behavioral and neural evidence underscores the role of emotion in our preference for curvilinear objects in this domain.				Modrono, Cristian/M-1985-2014; Modrono, Cristian/N-6378-2019; Nadal, Marcos/A-5817-2009; Navarrete, Gorka/H-5995-2011	Modrono, Cristian/0000-0001-5623-8681; Nadal, Marcos/0000-0002-9341-4688; Navarrete, Gorka/0000-0001-7678-8656												0027-8424					JUN 18	2013	110			2			10446	10453		10.1073/pnas.1301227110							WOS:000321500900016	23754408					
J	Reimann, M; Castano, R; Zaichkowsky, J; Bechara, A				Reimann, Martin; Castano, Raquel; Zaichkowsky, Judith; Bechara, Antoine			How we relate to brands: Psychological and neurophysiological insights into consumer-brand relationships	JOURNAL OF CONSUMER PSYCHOLOGY												In three experiments, this research provides new insights into branding by studying the psychological and neurophysiological mechanisms of how consumers relate to their beloved brands. The authors propose that emotional arousal decreases over the brand relationship span, while inclusion of the brand into the self increases over time. Results of experiment 1 indicate greater self-reported emotional arousal for recently formed brand relationships, as well as decreased emotional arousal and increased inclusion of close brands over time. Additionally, the moderating role of usage frequency of the brand brings out an interesting nuance of the way these effects operate. Experiment 2 measures skin conductance responses and reveals increased emotional arousal for recently formed close relationships but not for established close brand relationships, corroborating the results based on self-reported data. In experiment 3, a functional magnetic resonance imaging study reveals an association between established close relationships and activation of the insula, a brain area previously found to be a crucial mechanism in diverse but related psychological phenomena such as urging, addiction, loss aversion, and interpersonal love. (C) 2011 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.					Castano, Raquel/0000-0002-5574-9989												1057-7408	1532-7663				JAN	2012	22	1			SI		128	142		10.1016/j.jcps.2011.11.003							WOS:000302447200012						
J	Umilta', MA; Berchio, C; Sestito, M; Freedberg, D; Gallese, V				Umilta', M. Alessandra; Berchio, Cristina; Sestito, Mariateresa; Freedberg, David; Gallese, Vittorio			Abstract art and cortical motor activation: an EEG study	FRONTIERS IN HUMAN NEUROSCIENCE												The role of the motor system in the perception of visual art remains to be better understood. Earlier studies on the visual perception of abstract art (from Gestalt theory, as in Arnheirn, 1954 and 1988, to balance preference studies as in Locher and Stappers, 2002, and more recent work by Locher et al., 2007; Red es 2007, and Taylor et al., 2011), neglected the question, while the field of neuroesthetics (Ramachandran and Hirstein, 1999; Zeki, 1999) mostly concentrated on figurative works. Much recent work has demonstrated the multimodality of vision, encompassing the activation of motor, somatosensory, and viscero-motor brain regions. The present study investigated whether the observation of high-resolution digitized static images of abstract paintings by Lucio Fontana is associated with specific cortical motor activation in the beholder's brain. Mu rhythm suppression was evoked by the observation of original art works but not by control stimuli (as in the case of graphically modified versions of these works). Most interestingly, previous visual exposure to the stimuli did not affect the mu rhythm suppression induced by their observation. The present results clearly show the involvement of the cortical motor system in the viewing of static abstract art works.					sestito, mariateresa/0000-0002-7045-6850; Umilta', Maria Alessandra/0000-0003-0180-6818												1662-5161					NOV 6	2012	6								311	10.3389/fnhum.2012.00311							WOS:000311229200001	23162456					
J	Ganis, G; Rosenfeld, JP; Meixner, J; Kievit, RA; Schendan, HE				Ganis, Giorgio; Rosenfeld, J. Peter; Meixner, John; Kievit, Rogier A.; Schendan, Haline E.			Lying in the scanner: Covert countermeasures disrupt deception detection by functional magnetic resonance imaging	NEUROIMAGE												Functional magnetic resonance imaging (fMRI) studies have documented differences between deceptive and honest responses. Capitalizing on this research, companies marketing fMRI-based lie detection services have been founded, generating methodological and ethical concerns in scientific and legal communities. Critically, no fMRI study has examined directly the effect of countermeasures, methods used by prevaricators to defeat deception detection procedures. An fMRI study was conducted to fill this research gap using a concealed information paradigm in which participants were trained to use countermeasures. Robust group fMRI differences between deceptive and honest responses were found without, but not with countermeasures. Furthermore, in single participants, deception detection accuracy was 100% without countermeasures, using activation in ventrolateral and medial prefrontal cortices, but fell to 33% with countermeasures. These findings show that fMRI-based deception detection measures can be vulnerable to countermeasures, calling for caution before applying these methods to real-world situations. (C) 2010 Elsevier Inc. All rights reserved.				Schendan, Haline/I-6125-2019	Schendan, Haline/0000-0001-8925-5605; Kievit, Rogier/0000-0003-0700-4568; Ganis, Giorgio/0000-0001-6175-2618												1053-8119	1095-9572				MAR 1	2011	55	1					312	319		10.1016/j.neuroimage.2010.11.025							WOS:000287008900030	21111834					
J	Cela-Conde, CJ; Agnati, L; Huston, JP; Mora, F; Nadal, M				Cela-Conde, Camilo J.; Agnati, Luigi; Huston, Joseph P.; Mora, Francisco; Nadal, Marcos			The neural foundations of aesthetic appreciation	PROGRESS IN NEUROBIOLOGY												The study of the cognitive and neural underpinnings of aesthetic appreciation by means of neuroimaging techniques has yielded a wealth of fascinating information. Although the results of these studies have been somewhat divergent, here we provide an integrative view of the early approaches, which identified some of the core mechanisms involved in aesthetic preference. Then, a number of more specific issues under the perspective of recent work are addressed. Finally, we propose a framework to accommodate these findings and we explore future prospects for the emerging field of neuroaesthetics. (C) 2011 Elsevier Ltd. All rights reserved.				Cela-Conde, Camilo J/J-7806-2015; Nadal, Marcos/A-5817-2009	Nadal, Marcos/0000-0002-9341-4688												0301-0082	1873-5118				JUN	2011	94	1					39	48		10.1016/j.pneurobio.2011.03.003							WOS:000291670800003	21421021					
J	Pelowski, M; Markey, PS; Forster, M; Gerger, G; Leder, H				Pelowski, Matthew; Markey, Patrick S.; Forster, Michael; Gerger, Gernot; Leder, Helmut			Move me, astonish me ... delight my eyes and brain: The Vienna Integrated Model of top-down and bottom-up processes in Art Perception (VIMAP), and corresponding affective, evaluative, and neurophysiological correlates	PHYSICS OF LIFE REVIEWS												This paper has a rather audacious purpose: to present a comprehensive theory explaining, and further Providing hypotheses for the empirical study of, the multiple ways by which people respond to art. Despite common agreement that interaction with art can be based on a compelling; and occasionally profound; psychological experience; the nature of these interactions is still under debate, We propose a model, The Vienna Integrated Model of Art Perception (VIMAP), with the goal of resolving the multifarious processes that can Occur When we perceive and interact with Visual art. Specifically, we focus on the need to integrate bottom-up, artwork-derived processes, which have formed the bulk of previous theoretical and empirical assessments, with top-down mechanisms which can describe how individuals adapt or change within their processing experience, and thus how individuals, may come to particularly moving, disturbing, transformative, as well as mundane, results. This is achieved by combining several recent lines of theoretical research into a new integrated approach built around three processing checks, which we argue can be used to systematically delineate the possible outcomes in art experience. We also connect our Model'S processing stages to specific hypotheses for emotional,evaluative; and physiological factor's, and address main topics in psychological aesthetics including provocative reactions chills, awe, thrills, sublime and difference between "aesthetic" and "everyday" emotional response. Finally, we take the needed step of connecting stages to functional regions in the brain, as well as broader core networks that may coincide with the proposed cognitive checks, and which taken together can serve as a basis for future empirical and theoretical art research. (C) 2017 Elsevier B.V. All rights reserved.				Gerger, Gernot/W-3534-2018; Forster, Michael/G-1420-2012	Gerger, Gernot/0000-0001-5189-3441; Forster, Michael/0000-0003-4634-4434												1571-0645	1873-1457				JUL	2017	21						80	125		10.1016/j.plrev.2017.02.003							WOS:000410013500016	28347673					
J	Hachinski, V; Donnan, GA; Gorelick, PB; Hacke, W; Cramer, SC; Kaste, M; Fisher, M; Brainin, M; Buchan, AM; Lo, EH; Skolnick, BE; Furie, KL; Hankey, GJ; Kivipelto, M; Morris, J; Rothwell, PM; Sacco, RL; Smith, SC; Wang, YL; Bryer, A; Ford, GA; Iadecola, C; Martins, SCO; Saver, J; Skvortsova, V; Bayley, M; Bednar, MM; Duncan, P; Enney, L; Finklestein, S; Jones, TA; Kalra, L; Kleim, J; Nitkin, R; Teasell, R; Weiller, C; Desai, B; Goldberg, MP; Heiss, WD; Saarelma, O; Schwamm, LH; Shinohara, Y; Trivedi, B; Wahlgren, N; Wong, LK; Hakim, A; Norrving, B; Prudhomme, S; Bornstein, NM; Davis, SM; Goldstein, LB; Leys, D; Tuomilehto, J				Hachinski, Vladimir; Donnan, Geoffrey A.; Gorelick, Philip B.; Hacke, Werner; Cramer, Steven C.; Kaste, Markku; Fisher, Marc; Brainin, Michael; Buchan, Alastair M.; Lo, Eng H.; Skolnick, Brett E.; Furie, Karen L.; Hankey, Graeme J.; Kivipelto, Miia; Morris, John; Rothwell, Peter M.; Sacco, Ralph L.; Smith, Sidney C., Jr.; Wang, Yulun; Bryer, Alan; Ford, Gary A.; Iadecola, Costantino; Martins, Sheila C. O.; Saver, Jeff; Skvortsova, Veronika; Bayley, Mark; Bednar, Martin M.; Duncan, Pamela; Enney, Lori; Finklestein, Seth; Jones, Theresa A.; Kalra, Lalit; Kleim, Jeff; Nitkin, Ralph; Teasell, Robert; Weiller, Cornelius; Desai, Bhupat; Goldberg, Mark P.; Heiss, Wolf-Dieter; Saarelma, Osmo; Schwamm, Lee H.; Shinohara, Yukito; Trivedi, Bhargava; Wahlgren, Nils; Wong, Lawrence K.; Hakim, Antoine; Norrving, Bo; Prudhomme, Stephen; Bornstein, Natan M.; Davis, Stephen M.; Goldstein, Larry B.; Leys, Didier; Tuomilehto, Jaakko			Stroke: Working Toward a Prioritized World Agenda	STROKE												Background and Purpose-The aim of the Synergium was to devise and prioritize new ways of accelerating progress in reducing the risks, effects, and consequences of stroke. Methods-Preliminary work was performed by 7 working groups of stroke leaders followed by a synergium (a forum for working synergistically together) with approximately 100 additional participants. The resulting draft document had further input from contributors outside the synergium. Results-Recommendations of the Synergium are: Basic Science, Drug Development and Technology: There is a need to develop: (1) New systems of working together to break down the prevalent "silo" mentality; (2) New models of vertically integrated basic, clinical, and epidemiological disciplines; and (3) Efficient methods of identifying other relevant areas of science. Stroke Prevention: (1) Establish a global chronic disease prevention initiative with stroke as a major focus. (2) Recognize not only abrupt clinical stroke, but subtle subclinical stroke, the commonest type of cerebrovascular disease, leading to impairments of executive function. (3) Develop, implement and evaluate a population approach for stroke prevention. (4) Develop public health communication strategies using traditional and novel (eg, social media/marketing) techniques. Acute Stroke Management: Continue the establishment of stroke centers, stroke units, regional systems of emergency stroke care and telestroke networks. Brain Recovery and Rehabilitation: (1) Translate best neuroscience, including animal and human studies, into poststroke recovery research and clinical care. (2) Standardize poststroke rehabilitation based on best evidence. (3) Develop consensus on, then implementation of, standardized clinical and surrogate assessments. (4) Carry out rigorous clinical research to advance stroke recovery. Into the 21st Century: Web, Technology and Communications: (1) Work toward global unrestricted access to stroke-related information. (2) Build centralized electronic archives and registries. Foster Cooperation Among Stakeholders (large stroke organizations, nongovernmental organizations, governments, patient organizations and industry) to enhance stroke care. Educate and energize professionals, patients, the public and policy makers by using a "Brain Health" concept that enables promotion of preventive measures. Conclusions-To accelerate progress in stroke, we must reach beyond the current status scientifically, conceptually, and pragmatically. Advances can be made not only by doing, but ceasing to do. Significant savings in time, money, and effort could result from discontinuing practices driven by unsubstantiated opinion, unproven approaches, and financial gain. Systematic integration of knowledge into programs coupled with careful evaluation can speed the pace of progress.				Buchan, Alastair M/B-9095-2009; Martins, Sheila Cristina Ouriques/L-1616-2016; Wong, Ka Sing Lawrence/N-3434-2015; LEYS, Didier/G-2955-2016; Iadecola, c/ABB-8377-2020; Davis, Stephen M/L-5260-2013; Sacco, Ralph/Y-9278-2019; Hankey, Graeme J/H-4968-2014; Ford, Gary/AAY-6405-2020; Jones, Theresa A/F-1182-2010; Skolnick, Brett e/B-5140-2009; Demchuk, Andrew M/E-1103-2012	Buchan, Alastair M/0000-0002-2918-5200; Wong, Ka Sing Lawrence/0000-0002-2031-9866; LEYS, Didier/0000-0003-4408-4392; Davis, Stephen M/0000-0003-0962-2300; Hankey, Graeme J/0000-0002-6044-7328; Ford, Gary/0000-0001-8719-4968; Jones, Theresa A/0000-0003-0906-6439; Demchuk, Andrew M/0000-0002-4930-7789; Duncan, Pamela/0000-0002-4838-3253; Iadecola, Costantino/0000-0001-9797-073X; Norrving, Bo/0000-0002-8024-5096; Schwamm, Lee/0000-0003-0592-9145; Goldberg, Mark/0000-0003-3534-6979; Saver, Jeffrey/0000-0001-9141-2251; Kaste, Markku/0000-0001-6557-6412; Donnan, Geoffrey/0000-0001-6324-3403; Kivipelto, Miia/0000-0003-0992-3875												0039-2499	1524-4628				JUN	2010	41	6					1084	1099		10.1161/STROKEAHA.110.586156							WOS:000278019400006	20498453					
J	Zeki, S; Romaya, JP; Benincasa, DMT; Atiyah, MF				Zeki, Semir; Romaya, John Paul; Benincasa, Dionigi M. T.; Atiyah, Michael F.			The experience of mathematical beauty and its neural correlates	FRONTIERS IN HUMAN NEUROSCIENCE												Many have written of the experience of mathematical beauty as being comparable to that derived from the greatest art. This makes it interesting to learn whether the experience of beauty derived from such a highly intellectual and abstract source as mathematics correlates with activity in the same part of the emotional brain as that derived from more sensory, perceptually based, sources. To determine this, we used functional magnetic resonance imaging (fMRI) to image the activity in the brains of 15 mathematicians when they viewed mathematical formulae which they had individually rated as beautiful, indifferent or ugly. Results showed that the experience of mathematical beauty correlates parametrically with activity in the same part of the emotional brain, namely field A1 of the medial orbito-frontal cortex (mOFC), as the experience of beauty derived from other sources.				Zeki, Semir/AAA-1789-2020	Romaya, John/0000-0002-4857-3997												1662-5161					FEB 13	2014	8								68	10.3389/fnhum.2014.00068							WOS:000332003700001	24592230					
J	Cross, ES; Kirsch, L; Ticini, LF; Schutz-Bosbach, S				Cross, Emily S.; Kirsch, Louise; Ticini, Luca F.; Schuetz-Bosbach, Simone			The impact of aesthetic evaluation and physical ability on dance perception	FRONTIERS IN HUMAN NEUROSCIENCE												The field of neuroaesthetics attracts attention from neuroscientists and artists interested in the neural underpinnings of esthetic experience. Though less studied than the neuroaesthetics of visual art, dance neuroaesthetics is a particularly rich subfield to explore, as it is informed not only by research on the neurobiology of aesthetics, but also by an extensive literature on how action experience shapes perception. Moreover, it is ideally suited to explore the embodied simulation account of esthetic experience, which posits that activation within sensorimotor areas of the brain, known as the action observation network (AON), is a critical element of the esthetic response. In the present study, we address how observers' esthetic evaluation of dance is related to their perceived physical ability to reproduce the movements they watch. Participants underwent functional magnetic resonance imaging while evaluating how much they liked and how well they thought they could physically replicate a range of dance movements performed by professional ballet dancers. We used parametric analyses to evaluate brain regions that tracked with degree of liking and perceived physical ability. The findings reveal strongest activation of occipitotemporal and parietal portions of the AON when participants view movements they rate as both esthetically pleasing and difficult to reproduce. As such, these findings begin to illuminate how the embodied simulation account of esthetic experience might apply to watching dance, and provide preliminary evidence as to why some people find enjoyment in an evening at the ballet.				Kirsch, Louise/AAF-5311-2020; Cross, Emily S./B-4565-2009; Ticini, Luca/D-2532-2014	Cross, Emily S./0000-0002-1671-5698; Ticini, Luca/0000-0002-4967-2460; Kirsch, Louise/0000-0002-8418-776X												1662-5161					SEP 21	2011	5								102	10.3389/fnhum.2011.00102							WOS:000295476500001	21960969					
J	Telpaz, A; Webb, R; Levy, DJ				Telpaz, Ariel; Webb, Ryan; Levy, Dino J.			Using EEG to Predict Consumers' Future Choices	JOURNAL OF MARKETING RESEARCH												It is well established that neural imaging technology can predict preferences for consumer products. However, the applicability of this method to consumer marketing research remains uncertain, partly because of the expense required. In this article, the authors demonstrate that neural measurements made with a relatively low-cost and widely available measurement method electroencephalography (EEG) can predict future choices of consumer products. In the experiment, participants viewed individual consumer products in isolation, without making any actual choices, while their neural activity was measured with EEG. At the end of the experiment, participants were offered choices between pairs of the same products. The authors find that neural activity measured from a midfrontal electrode displays an increase in the N200 component and a weaker theta band power that correlates with a more preferred product. Using recent techniques for relating neural measurements to choice prediction, they demonstrate that these measures predict subsequent choices. Moreover, the accuracy of prediction depends on both the ordinal and cardinal distance of the EEG data; the larger the difference in EEG activity between two products, the better the predictive accuracy.																	0022-2437	1547-7193				AUG	2015	52	4					511	529		10.1509/jmr.13.0564							WOS:000359178800008						
J	Ohme, R; Reykowska, D; Wiener, D; Choromanska, A				Ohme, Rafal; Reykowska, Dorota; Wiener, Dawid; Choromanska, Anna			Application of frontal EEG asymmetry to advertising research	JOURNAL OF ECONOMIC PSYCHOLOGY												The aim of the study was to identify frontal cortex activation in reaction to TV advertisements. We compared three consecutive creative executions of the world-famous Sony Bravia ads ("Balls", "Paints", and "Play-Doh"). We were looking for left hemispheric dominance, which according to the adopted theoretical model, indicated approach reactions of respondents to incoming stimulation. We ha ve found that dominant reactions were present only in response to one of the tested ads - "Balls". Target group respondents reacted in such way to emotional part of the ad, as well as to its informational part (including product-benefit, product, and brand exposure scenes). No similar pattern was found for the remaining two ads. It yields a conclusion that frontal asymmetry measure may be a diagnostic tool in examining the potential of advertisements to generate approach related tendencies. We believe that methodologies based on measuring brain waves activity would soon significantly enrich marketing research portfolio and help marketers to go beyond verbal declarations of their consumers. (C) 2010 Elsevier B.V. All rights reserved.																	0167-4870	1872-7719				OCT	2010	31	5			SI		785	793		10.1016/j.joep.2010.03.008							WOS:000283896900005						
J	Venkatraman, V; Clithero, JA; Fitzsimons, GJ; Huettel, SA				Venkatraman, Vinod; Clithero, John A.; Fitzsimons, Gavan J.; Huettel, Scott A.			New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences	JOURNAL OF CONSUMER PSYCHOLOGY												A core goal for marketers is effective segmentation: partitioning a brand's or product's consumer base into distinct and meaningful groups with differing needs. Traditional segmentation data include factors like geographic location, demographics, and shopping history. Yet, research into the cognitive and affective processes underlying consumption decisions shows that these variables can improve the matching of consumers with products beyond traditional demographic and benefit approaches. We propose, using managing a brand as an example, that neuroscience provides a novel way to establish mappings between cognitive processes and traditional marketing data. An improved understanding of the neural mechanisms of decision making will enhance the ability of marketers to effectively market their products. Just as neuroscience can model potential influences on the decision process including pricing, choice strategy, context, experience, and memory it can also provide new insights into individual differences in consumption behavior and brand preferences. We outline such a research agenda for incorporating neuroscience data into future attempts to match consumers to brands. (C) 2011 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.					Clithero, John/0000-0002-7114-4621												1057-7408	1532-7663				JAN	2012	22	1			SI		143	153		10.1016/j.jcps.2011.11.008							WOS:000302447200013						
J	Fisher, CE; Chin, L; Klitzman, R				Fisher, Carl Erik; Chin, Lisa; Klitzman, Robert			Defining Neuromarketing: Practices and Professional Challenges	HARVARD REVIEW OF PSYCHIATRY												Neuromarketing has recently generated controversies concerning the involvement of medical professionals, and many key questions remain-ones that have potentially important implications for the field of psychiatry. Conflicting definitions of neuromarketing have been proposed, and little is known about the actual practices of companies, physicians, and scientists involved in its practice. This article reviews the history of neuromarketing and uses an exploratory survey of neuromarketing Web sites to illustrate ethical issues raised by this new field. Neuromarketing, as currently practiced, is heterogeneous, as companies are offering a variety of technologies. Many companies employ academicians and professionals, but few list their clients or fees. Media coverage of neuromarketing appears disproportionately high compared to the paucity of peer-reviewed reports in the field. Companies may be making premature claims about the power of neuroscience to predict consumer behavior. Overall, neuromarketing has important implications for academic-industrial partnerships, the responsible conduct of research, and the public understanding of the brain. We explore these themes to uncover issues relevant to professional ethics, research, and policy. Of particular relevance to psychiatry, neuromarketing may be seen as an extension of the search for quantification and certainty in previously indefinite aspects of human behavior. (HARV REV PSYCHIATRY 2010;18:230-237.)																	1067-3229	1465-7309				JUL-AUG	2010	18	4					230	237		10.3109/10673229.2010.496623							WOS:000280478500003	20597593					
J	Pearce, MT; Zaidel, DW; Vartanian, O; Skov, M; Leder, H; Chatterjee, A; Nadal, M				Pearce, Marcus T.; Zaidel, Dahlia W.; Vartanian, Oshin; Skov, Martin; Leder, Helmut; Chatterjee, Anjan; Nadal, Marcos			Neuroaesthetics: The Cognitive Neuroscience of Aesthetic Experience	PERSPECTIVES ON PSYCHOLOGICAL SCIENCE												The field of neuroaesthetics has gained in popularity in recent years but also attracted criticism from the perspectives both of the humanities and the sciences. In an effort to consolidate research in the field, we characterize neuroaesthetics as the cognitive neuroscience of aesthetic experience, drawing on long traditions of research in empirical aesthetics on the one hand and cognitive neuroscience on the other. We clarify the aims and scope of the field, identifying relations among neuroscientific investigations of aesthetics, beauty, and art. The approach we advocate takes as its object of study a wide spectrum of aesthetic experiences, resulting from interactions of individuals, sensory stimuli, and context. Drawing on its parent fields, a cognitive neuroscience of aesthetics would investigate the complex cognitive processes and functional networks of brain regions involved in those experiences without placing a value on them. Thus, the cognitive neuroscientific approach may develop in a way that is mutually complementary to approaches in the humanities.				Nadal, Marcos/A-5817-2009	Nadal, Marcos/0000-0002-9341-4688												1745-6916	1745-6924				MAR	2016	11	2					265	279		10.1177/1745691615621274							WOS:000372881400007	26993278					
J	Netherland, J; Hansen, H				Netherland, Julie; Hansen, Helena			White opioids: Pharmaceutical race and the war on drugs that wasn't	BIOSOCIETIES												The US 'War on Drugs' has had a profound role in reinforcing racial hierarchies. Although Black Americans are no more likely than Whites to use illicit drugs, they are 6-10 times more likely to be incarcerated for drug offenses. Meanwhile, a very different system for responding to the drug use of Whites has emerged. This article uses the recent history of White opioids - the synthetic opiates such as OxyContin (R) that gained notoriety starting in the 1990s in connection with epidemic prescription medication abuse among White, suburban and rural Americans and Suboxone (R) that came on the market as an addiction treatment in the 2000s - to show how American drug policy is racialized, using the lesser known lens of decriminalized White drugs. Examining four 'technologies of whiteness' (neuroscience, pharmaceutical technology, legislative innovation and marketing), we trace a separate system for categorizing and disciplining drug use among Whites. This less examined 'White drug war' has carved out a less punitive, clinical realm for Whites where their drug use is decriminalized, treated primarily as a biomedical disease, and where their whiteness is preserved, leaving intact more punitive systems that govern the drug use of people of color.																	1745-8552	1745-8560				JUN	2017	12	2					217	238		10.1057/biosoc.2015.46							WOS:000410896500002	28690668					
J	Powell, TC				Powell, Thomas C.			NEUROSTRATEGY	STRATEGIC MANAGEMENT JOURNAL												Brain research has contributed to economics, marketing, law, and other fields. Does strategic management need neuroscience? This paper examines the potential contributions of brain research to strategic management research and practice. The paper discusses the aims and methods of neuroscience, its strengths and limitations in social and economic research, and its potential contributions to strategy. The paper identifies specific research questions at the intersection of strategy and neuroscience and appraises the prospects for substantive collaborations between neuroscientists and scholars in strategic management. Copyright (C) 2011 John Wiley & Sons, Ltd.																	0143-2095	1097-0266				DEC	2011	32	13					1484	1499		10.1002/smj.969							WOS:000297504000007						
J	Smidts, A; Hsu, M; Sanfey, AG; Boksem, MAS; Ebstein, RB; Huettel, SA; Kable, JW; Karmarkar, UR; Kitayama, S; Knutson, B; Liberzon, I; Lohrenz, T; Stallen, M; Yoon, C				Smidts, Ale; Hsu, Ming; Sanfey, Alan G.; Boksem, Maarten A. S.; Ebstein, Richard B.; Huettel, Scott A.; Kable, Joe W.; Karmarkar, Uma R.; Kitayama, Shinobu; Knutson, Brian; Liberzon, Israel; Lohrenz, Terry; Stallen, Mirre; Yoon, Carolyn			Advancing consumer neuroscience	MARKETING LETTERS					9th Triennial Invitational Choice Symposium	JUN 12-16, 2013	Noordwijk, NETHERLANDS					In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We describe three new frontiers for ongoing progress at both theoretical and applied levels. First, the field will broaden its boundaries to include genetics and molecular neuroscience, each of which will provide important new insights into individual differences in decision making. Second, recent advances in computational methods will improve the accuracy and out-of-sample generalizability of predicting decisions from brain activity. Third, sophisticated meta-analyses will help consumer neuroscientists to synthesize the growing body of knowledge, providing evidence for consistency and specificity of brain activations and their reliability as measurements of consumer behavior.				Sanfey, Alan/D-2350-2010; Smidts, Ale/B-8701-2008	Smidts, Ale/0000-0002-6699-1172; Sanfey, Alan/0000-0002-7421-8294; Ebstein, Richard/0000-0002-3626-541X; Liberzon, Israel/0000-0002-4990-556X; Knutson, Brian/0000-0002-7669-426X; Stallen, Mirre/0000-0002-7121-1855												0923-0645	1573-059X				SEP	2014	25	3					257	267		10.1007/s11002-014-9306-1							WOS:000340452000002						
J	Bohrn, IC; Altmann, U; Lubrich, O; Menninghaus, W; Jacobs, AM				Bohrn, Isabel C.; Altmann, Ulrike; Lubrich, Oliver; Menninghaus, Winfried; Jacobs, Arthur M.			When we like what we know - A parametric fMRI analysis of beauty and familiarity	BRAIN AND LANGUAGE												This paper presents a neuroscientific study of aesthetic judgments on written texts. In an fMRI experiment participants read a number of proverbs without explicitly evaluating them. In a post-scan rating they rated each item for familiarity and beauty. These individual ratings were correlated with the functional data to investigate the neural correlates of implicit aesthetic judgments. We identified clusters in which BOLD activity was correlated with individual post-scan beauty ratings. This indicates that some spontaneous aesthetic evaluation takes place during reading, even if not required by the task. Positive correlations were found in the ventral striatum and in medial prefrontal cortex, likely reflecting the rewarding nature of sentences that are aesthetically pleasing. On the contrary, negative correlations were observed in the classic left frontotemporal reading network. Midline structures and bilateral temporoparietal regions correlated positively with familiarity, suggesting a shift from the task-network towards the default network with increasing familiarity. (C) 2012 Elsevier Inc. All rights reserved.																	0093-934X	1090-2155				JAN	2013	124	1					1	8		10.1016/j.bandl.2012.10.003							WOS:000314390900001	23332807					
J	Jacobsen, T				Jacobsen, Thomas			Beauty and the brain: culture, history and individual differences in aesthetic appreciation	JOURNAL OF ANATOMY												Human aesthetic processing entails the sensation-based evaluation of an entity with respect to concepts like beauty, harmony or well-formedness. Aesthetic appreciation has many determinants ranging from evolutionary, anatomical or physiological constraints to influences of culture, history and individual differences. There are a vast number of dynamically configured neural networks underlying these multifaceted processes of aesthetic appreciation. In the current challenge of successfully bridging art and science, aesthetics and neuroanatomy, the neuro-cognitive psychology of aesthetics can approach this complex topic using a framework that postulates several perspectives, which are not mutually exclusive. In this empirical approach, objective physiological data from event-related brain potentials and functional magnetic resonance imaging are combined with subjective, individual self-reports.				Jacobsen, Thomas/B-5796-2011	Jacobsen, Thomas/0000-0002-1523-3996												0021-8782					FEB	2010	216	2					184	191		10.1111/j.1469-7580.2009.01164.x							WOS:000273603600004	19929909					
J	Riedl, R; Banker, RD; Benbasat, I; Davis, FD; Dennis, AR; Dimoka, A; Gefen, D; Gupta, A; Ischebeck, A; Kenning, P; Muller-Putz, G; Pavlou, PA; Straub, DW; vom Brocke, J; Weber, B				Riedl, Rene; Banker, Rajiv D.; Benbasat, Izak; Davis, Fred D.; Dennis, Alan R.; Dimoka, Angelika; Gefen, David; Gupta, Alok; Ischebeck, Anja; Kenning, Peter; Mueller-Putz, Gernot; Pavlou, Paul A.; Straub, Detmar W.; vom Brocke, Jan; Weber, Bernd			On the Foundations of NeuroIS: Reflections on the Gmunden Retreat 2009	COMMUNICATIONS OF THE ASSOCIATION FOR INFORMATION SYSTEMS												This article reflects on the discussions of the fifteen participants (co-authors) of a retreat on the. Foundations of NeuroIS. that took place in Gmunden (Austria) in September 2009. In particular, this article offers initial answers to a set of research questions which are important for the foundations of NeuroIS, an emerging subfield within the IS discipline. The key questions discussed during the retreat that are addressed in this article are: (1) What is NeuroIS, and how does it relate to sister disciplines, such as neuroscience, neuroeconomics, and neuromarketing? (2) Which neuroscience tools are relevant for IS research? (3) What can IS researchers learn from the neuroscience literature, and what do we already know about brain activity? (4) What are possible IS research topics that can be examined with neuroscience tools, and what are some promising research areas for NeuroIS? (5) How can NeuroIS be established as a new subfield in the IS literature, and what are the current challenges for NeuroIS? The article concludes by offering the participants' outlook on the future of NeuroIS.				Gupta, Alok/AAF-4281-2020; Pavlou, Paul A/D-3561-2014; Weber, Bernd/L-9702-2019; Weber, Bernd/H-5244-2012; Brocke, Jan vom/Q-3807-2019	Gupta, Alok/0000-0002-2097-1643; Weber, Bernd/0000-0002-7811-9605; Weber, Bernd/0000-0002-7811-9605; Ischebeck, Anja/0000-0002-3493-2848; Muller-Putz, Gernot/0000-0002-0087-3720												1529-3181						2010	27						243	264	15								WOS:000414839600015						
S	Farah, MJ		Fiske, ST; Schacter, DL; Taylor, SE		Farah, Martha J.			Neuroethics: The Ethical, Legal, and Societal Impact of Neuroscience	ANNUAL REVIEW OF PSYCHOLOGY, VOL 63	Annual Review of Psychology											Advances in cognitive, affective, and social neuroscience raise a host of new questions concerning the ways in which neuroscience can and should be used. These advances also challenge our intuitions about the nature of humans as moral and spiritual beings. Neuroethics is the new field that grapples with these issues. The present article surveys a number of applications of neuroscience to such diverse arenas as marketing, criminal justice, the military, and worker productivity. The ethical, legal, and societal effects of these applications are discussed. Less practical, but perhaps ultimately more consequential, is the impact of neuroscience on our worldview and our understanding of the human person.																	0066-4308	1545-2085	978-0-8243-0263-4				2012	63						571	591		10.1146/annurev.psych.093008.100438							WOS:000299709900022	19575613					
J	Brattico, E; Pearce, M				Brattico, Elvira; Pearce, Marcus			The Neuroaesthetics of Music	PSYCHOLOGY OF AESTHETICS CREATIVITY AND THE ARTS												The increasingly intensive study of music by neuroscientists over the past two decades has established the neurosciences of music as a subdiscipline of cognitive neuroscience, responsible for investigating the neural basis for music perception, cognition, and emotion. In this endeavor, music perception and cognition have often been compared with language processing and understanding, while music-induced emotions are compared with emotions induced by visual stimuli. Here, we review research that is beginning to define a new field of study called neuroaesthetics of music. According to this fresh perspective, music is viewed primarily as an expressive art rather than as a cognitive domain. The goal of this emerging field is to understand the neural mechanisms and structures involved in the perceptual, affective and cognitive processes that generate the three principal aesthetic responses: emotions, judgments, and preference. Although much is known about the frontotemporal brain mechanisms underlying perceptual and cognitive musical processes, and about the limbic and paralimbic networks responsible for musical affect, there is a great deal of work to be done in understanding the neural chronometry and structures determining aesthetic responses to music. Research has only recently begun to delineate the modulatory effects of the listener, listening situation, and the properties of the music itself on a musical aesthetic experience. This article offers a review and synthesis of our current understanding of the perceptual, cognitive, and affective processes involved in an aesthetic musical experience and introduces a novel framework to coordinate future endeavors in an emerging field.				Brattico, Elvira/M-1455-2019	Brattico, Elvira/0000-0003-0676-6464												1931-3896	1931-390X				FEB	2013	7	1			SI		48	61		10.1037/a0031624							WOS:000315338700005						
J	Nadal, M; Pearce, MT				Nadal, Marcos; Pearce, Marcus T.			The Copenhagen Neuroaesthetics conference: Prospects and pitfalls for an emerging field	BRAIN AND COGNITION												Neuroaesthetics is a young field of research concerned primarily with the neural basis of cognitive and affective processes engaged when an individual takes an aesthetic or artistic approach towards a work of art, a non-artistic object or a natural phenomenon. In September 2009, the Copenhagen Neuroaesthetics Conference brought together leading researchers in the field to present and discuss current advances. We summarize some of the principal themes of the conference, placing neuroaesthetics in a historical context and discussing its scope and relation to other disciplines. We also identify what we believe to be the key outstanding questions, the main pitfalls and challenges faced by the field, and some promising avenues for future research. (C) 2011 Elsevier Inc. All rights reserved.				Nadal, Marcos/A-5817-2009	Nadal, Marcos/0000-0002-9341-4688												0278-2626	1090-2147				JUN	2011	76	1					172	183		10.1016/j.bandc.2011.01.009							WOS:000290131700022	21334125					
J	Vecchiato, G; Astolfi, L; Fallani, FD; Toppi, J; Aloise, F; Bez, F; Rei, DM; Kong, WZ; Dai, JG; Cincotti, F; Mattia, D; Babiloni, F				Vecchiato, Giovanni; Astolfi, Laura; Fallani, Fabrizio De Vico; Toppi, Jlenia; Aloise, Fabio; Bez, Francesco; Rei, Daming; Kong, Wanzeng; Dai, Jounging; Cincotti, Febo; Mattia, Donatella; Babiloni, Fabio			On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research	COMPUTATIONAL INTELLIGENCE AND NEUROSCIENCE												Here we present an overview of some published papers of interest for the marketing research employing electroencephalogram (EEG) and magnetoencephalogram (MEG) methods. The interest for these methodologies relies in their high-temporal resolution as opposed to the investigation of such problem with the functional Magnetic Resonance Imaging (fMRI) methodology, also largely used in the marketing research. In addition, EEG and MEG technologies have greatly improved their spatial resolution in the last decades with the introduction of advanced signal processing methodologies. By presenting data gathered through MEG and high resolution EEG we will show which kind of information it is possible to gather with these methodologies while the persons are watching marketing relevant stimuli. Such information will be related to the memorization and pleasantness related to such stimuli. We noted that temporal and frequency patterns of brain signals are able to provide possible descriptors conveying information about the cognitive and emotional processes in subjects observing commercial advertisements. These information could be unobtainable through common tools used in standard marketing research. We also show an example of how an EEG methodology could be used to analyze cultural differences between fruition of video commercials of carbonated beverages in Western and Eastern countries.				Cincotti, Febo/C-3664-2008; Mattia, Donatella/D-7569-2012; Toppi, Jlenia/J-9134-2016; Astolfi, Laura/J-9235-2016; Babiloni, Fabio/E-5169-2015	Cincotti, Febo/0000-0003-1898-6480; Mattia, Donatella/0000-0002-3092-2511; Toppi, Jlenia/0000-0002-8279-1699; Astolfi, Laura/0000-0002-1025-7526; Babiloni, Fabio/0000-0002-4962-176X												1687-5265	1687-5273					2011									643489	10.1155/2011/643489							WOS:000208906100017	21960996					
J	Javor, A; Koller, M; Lee, N; Chamberlain, L; Ransmayr, G				Javor, Andrija; Koller, Monika; Lee, Nick; Chamberlain, Laura; Ransmayr, Gerhard			Neuromarketing and consumer neuroscience: contributions to neurology	BMC NEUROLOGY												Background: 'Neuromarketing' is a term that has often been used in the media in recent years. These public discussions have generally centered around potential ethical aspects and the public fear of negative consequences for society in general, and consumers in particular. However, positive contributions to the scientific discourse from developing a biological model that tries to explain context-situated human behavior such as consumption have often been neglected. We argue for a differentiated terminology, naming commercial applications of neuroscientific methods 'neuromarketing' and scientific ones 'consumer neuroscience'. While marketing scholars have eagerly integrated neuroscientific evidence into their theoretical framework, neurology has only recently started to draw its attention to the results of consumer neuroscience. Discussion: In this paper we address key research topics of consumer neuroscience that we think are of interest for neurologists; namely the reward system, trust and ethical issues. We argue that there are overlapping research topics in neurology and consumer neuroscience where both sides can profit from collaboration. Further, neurologists joining the public discussion of ethical issues surrounding neuromarketing and consumer neuroscience could contribute standards and experience gained in clinical research. Summary: We identify the following areas where consumer neuroscience could contribute to the field of neurology: First, studies using game paradigms could help to gain further insights into the underlying pathophysiology of pathological gambling in Parkinson's disease, frontotemporal dementia, epilepsy, and Huntington's disease. Second, we identify compulsive buying as a common interest in neurology and consumer neuroscience. Paradigms commonly used in consumer neuroscience could be applied to patients suffering from Parkinson's disease and frontotemporal dementia to advance knowledge of this important behavioral symptom. Third, trust research in the medical context lacks empirical behavioral and neuroscientific evidence. Neurologists entering this field of research could profit from the extensive knowledge of the biological foundation of trust that scientists in economically-orientated neurosciences have gained. Fourth, neurologists could contribute significantly to the ethical debate about invasive methods in neuromarketing and consumer neuroscience. Further, neurologists should investigate biological and behavioral reactions of neurological patients to marketing and advertising measures, as they could show special consumer vulnerability and be subject to target marketing.																	1471-2377					FEB 6	2013	13								13	10.1186/1471-2377-13-13							WOS:000317485400001	23383650					
J	Vessel, EA; Starr, GG; Rubin, N				Vessel, Edward A.; Gabrielle Starr, G.; Rubin, Nava			Art reaches within: aesthetic experience, the self and the default mode network	FRONTIERS IN NEUROSCIENCE												In a task of rating images of artworks in an fMRI scanner, regions in the medial prefrontal cortex that are known to be part of the default mode network (DMN) were positively activated on the highest-rated trials. This is surprising given the DMN's original characterization as the set of brain regions that show greater fMRI activity during rest periods than during performance of tasks requiring focus on external stimuli. But further research showed that DMN regions could be positively activated also in structured tasks, if those tasks involved self-referential thought or self-relevant information. How may our findings be understood in this context? Although our task had no explicit self-referential aspect and the stimuli had no a priori self-relevance to the observers, the experimental design we employed emphasized the personal aspects of aesthetic experience. Observers were told that we were interested in their individual tastes, and asked to base their ratings on how much each artwork "moved" them. Moreover, we used little-known artworks that covered a wide range of styles, which led to high individual variability: each artwork was rated highly by some observers and poorly by others. This means that rating-specific neural responses cannot be attributed to the features of any particular artworks, but rather to the aesthetic experience itself. The DMN activity therefore suggests that certain artworks, albeit unfamiliar, may be so well-matched to an individual's unique makeup that they obtain access to the neural substrates concerned with the self access which other external stimuli normally do not get. This mediates a sense of being "moved," or "touched from within." This account is consistent with the modern notion that individuals' taste in art is linked with their sense of identity, and suggests that DMN activity may serve to signal "self-relevance" in a broader sense than has been thought so far.				Vessel, Edward/C-9580-2013													1662-453X						2013	7								258	10.3389/fnins.2013.00258							WOS:000346567300254	24415994					
