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* Persuasive Strategies description *
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Each of the colums represent one persuasive strategy ranked from 1-5 if applicable (if not, 0 was provided by respondents):

Non applicable --> 0
Not at all useful --> 1
Not useful --> 2
Neutral --> 3
Useful --> 4
Extremely useful --> 5


The persuasive strategies are clustered in persuasive principles of persuasion as follows:

Dimension	Unitary Principle		 Combination
-----           -----                            ----- 
1		Authority			 v10,v21
2		Cause and effect		 v15
3		Conditioning			 v6
4		Cooperation & Liking		 v4
5		Tailoring & Personalization	 v9,v14
6		Physical attractiveness		 v5
7		Praise				 v3
8		Verifiability & Real-world feel	 v8,v13,v22
9		Reciprocity			 v7
10		Reduction			 v12
11		Self-monitoring			 v11,v16,v18
12		Similarity			 v20
13		Social proof			 v20, v10
14		Social Recognition		 v2,v7
15		Suggestion			 v19
16		Social Comparison		 v17


V2 --> Public (social) recognition of your contribution to energy savings is provided
-----------

count	303
mean	3,11
std	1,00
min	0
max	5


V3 --> Receive personal praise (privately) for your contribution to energy savings
-----------

count	303
mean	3,20
std	0,89
min	0
max	5


V4 --> The support of the majority of your peers to improve energy efficient behaviour.
-----------

count	303
mean	3,65
std	0,80
min	0
max	5


V5 --> Receive energy related information in a simple and aesthetically appealing way
-----------

count	303
mean	3,78
std	0,85
min	0
max	5


V6 --> Receiving perks such as flexible working hours, skipping certain tasks, etc, as a reward for improving your energy performance.
-----------

count	303
mean	3,92
std	1,28
min	0
max	5


V7 --> You and your team receive recognition for collectively achieving energy savings
-----------

count	303
mean	3,66
std	1,06
min	0
max	5


V8 --> You receive information about the people behind energy-related data collection.
-----------

count	302
mean	3,21
std	1,02
min	0
max	5


V9 --> You are assisted in setting, meeting and reviewing your own personal energy saving goals
-----------

count	300
mean	3,45
std	0,93
min	0
max	5


V10 --> Your (top) managers are also committed to save energy.
-----------

count	300
mean	3,67
std	0,86
min	0
max	5


V11 --> You can monitor & track your own energy performance in real-time.
-----------

count	299
mean	3,89
std	0,95
min	0
max	5


V12 --> The overall energy saving goals are broken down into smaller easily achievable
-----------

count	297
mean	3,69
std	0,89
min	0
max	5


V13 --> The feasibility of the proposed energy savings have been verified in other buildings similar to your workplace  
-----------

count	296
mean	3,65
std	0,94
min	0
max	5


V14 --> Energy related information is tailored to you and you are able to self-configure some parameters (e.g. data provided, frequency, etc.) according to your preferences.
-----------

count	297
mean	3,75
std	0,93
min	0
max	5


V15 --> Information on the actual effect that your (potential) actions may have upon the energy consumption
-----------

count	303
mean	4,07
std	0,74
min	1
max	5


V16 --> Comparative assessment of your actual energy performance compared to benchmarks/ good practices
-----------

count	301
mean	3,94
std	0,80
min	1
max	5


V17 --> Comparative assessment of your energy saving performance with the respective performance of your peers (e.g. colleagues, other visitors, etc.)
-----------

count	301
mean	3,53
std	0,91
min	1
max	5


V18 --> Historical comparison of your energy performance and/or consumption
-----------

count	302
mean	4,00
std	0,81
min	1
max	5


V19 --> Tips or suggestions on the energy saving practice of the day/ week
-----------

count	302
mean	3,86
std	0,82
min	1
max	5


V20 --> Progress, tips and lessons learned on specific energy saving actions performed by other users that are similar to me
-----------

count	300
mean	3,78
std	0,79
min	1
max	5


V21 --> Advice and quotes from energy experts (including external energy consultants, energy researchers, energy agencies, etc.)
-----------

count	302
mean	3,59
std	0,90
min	1
max	5


V22 --> Links to data about how energy consumption is monitored and (potential) energy savings assessed
-----------

count	298
mean	3,61
std	0,87
min	1
max	5

